
BikiniARTmuseum
Private museum on the A6 highway in Bad Rappenau about the history of swimwear and bathing culture – from antiquity through the bikini to today.
Over het museum
The BikiniARTmuseum sees itself as the world's first museum devoted entirely to swimwear and bathing culture. It was initiated and privately funded by Regensburg entrepreneur Alexander Ruscheinsky and opened on July 5, 2020, the anniversary of Louis Réard's presentation of the bikini in Paris in 1946. Bad Rappenau was chosen deliberately as the location because the spa town and its textile industry are closely linked to swimwear manufacturing.
The new Art Deco–style building sits right at the Bad Rappenau highway exit and, together with a hotel, restaurants and a truck stop, forms its own leisure complex. A symbolic figure about ten meters tall stands on the roof, and there is an art garden outside. The exhibition extends over two floors.
The permanent exhibition spans the story from bathers in antiquity through bathing machines and 19th-century bans to Hollywood icons, James Bond and today's labels. A focus is the invention of the bikini, with numerous surviving original designs by Louis Réard, including the so-called Golden Réard. The museum also addresses women's emancipation, body image and body positivity, shows artworks on the theme of bathing and maintains an extensive archive on the history of swimwear. Past special exhibitions have been devoted to Bunny Yeager, Marlene Dietrich and Amy Winehouse, among others.
Hoogtepunten
- Original bikinis by bikini inventor Louis Réard, including the "Goldener Réard" (Golden Réard)
- Journey through swimwear from antiquity to the present
- Multimedia show "Der Bikini – Die atomare Erfindung" in the in-house cinema
- Artworks on the theme of bathing and an art garden
- SelfieARTmuseum with photo sets and a ball pit
Vaste collectie
- Geschichte der Bademode – A tour from the bathers of antiquity through bathing bans and bathing machines to Hollywood stars, James Bond and current swimwear trends.
- Die Erfindung des Bikinis – The history of the two-piece since 1946, with surviving original designs by Louis Réard and a specially produced film.
- SelfieARTmuseum – Walk-in photo sets on the theme of summer, beach and bathing – with a ball pit to dive into.
- Opgericht
- 2020
- Beheerder
- 24 RE-Real Estate GmbH
Toegangsprijzen & kortingen
| Volwassenen | € 12 |
|---|---|
| Met korting | € 9Children and teens up to and including age 17, university students, apprentices, and participants in a voluntary social year (FSJ) or the Federal Volunteer Service |
| Kinderen & jongeren | € 9gratis t/m 7 jaar · Children up to and including age 7 free, reduced ticket thereafter. |
| Mensen met een beperking | € 6For visitors with a disability rating of 50 or higher; one companion also pays €6. Tickets at the museum ticket desk. |
| Studenten | € 9 |
| Groepen (vanaf 4 pers.) | € 11 p.p.Family&Friends rate: groups of 4 or more get €1 off each ticket (at the museum ticket desk only). Individual offers for groups of 8 or more, school classes and company outings; one tour leader per 20 people gets free admission. |
| Gezinnen | –Families of 4 or more get €1 off per ticket with the Family&Friends rate. |
| Swimwear Special (in swimwear with pool shoes) | –50% off, on site only |
| Surfer Special (in swimwear with pool shoes and a surfboard) | gratisFree admission, on site only |
| bwegtPlus discount | –25% off regular admission with a same-day bwtarif ticket, Schüler-Ferien-Ticket, D-Ticket JugendBW or Deutschland-Ticket |
| Community ticket | gratisFor people on a low income, upon a justified request by email |
Gratis toegang: Free admission on Thursdays for residents of Bad Rappenau (with ID, once per calendar year).
Prices shown are for online tickets ("Aloha-Deal"); tickets are also available at the museum ticket desk.
Toegankelijkheid
- Rolstoeltoegankelijk
- Lift: geen informatie
- Aangepast toilet: geen informatie
- Gehandicaptenparkeerplaats: geen informatie
- Hulphonden welkom: geen informatie
- Tastmodellen / voelbare objecten: geen informatie
- Rondleidingen in gebarentaal: geen informatie
- Informatie in eenvoudige taal: geen informatie
- Audiodescriptie: geen informatie
Wheelchair-accessible according to the museum. Pets are not allowed for hygiene reasons.
Kinderen & gezin
Erg geschikt voor kinderen & gezinnen
| Toegang kinderen | gratis t/m 7 jaar |
|---|
- Gezinsrondleidingen & workshops
- Doe- en voelstations
- Kinderwagenvriendelijk
- Speeltuin / speelhoek
- Kinderfeestjes
Interactive children's tour for ages 6 to 12 (2 hours, max. 15 children, €12 per child with quiz and goody bag): the children climb into a historic bathing machine and sit in an old beach chair. Children's birthday parties on request. Ball pit and candy swing in the SelfieARTmuseum, playground next to the building. Strollers are allowed, though access may be limited when it is very busy.
Bereikbaarheid & parkeren
Met het openbaar vervoer
Bad Rappenau-Bonfeld Gewerbepark Buchäckerring · 1 min. lopen
Bus line 685 to Bad Rappenau-Bonfeld Gewerbepark Buchäckerring (approx. 1-minute walk); line 683 to Bonfeld Sägewerk or Biberacher Straße (approx. 15-minute walk). Taxi from Bad Rappenau station about 7 minutes.
Met de auto
Gratis parkeren
Around 100 free car parking spaces directly in front of the building and more than 100 bus parking spaces; Tesla Supercharger and bicycle parking on site.
Directly on the A6, exit 35 Bad Rappenau.
Route plannenService & horeca
- Café
- Restaurant
- Museumwinkel
Several restaurants in the building offering breakfast, burgers, coffee and a wine bar, with outdoor terraces; museum shop "STORE Pikinni"; adjoining hotel and truck stop with a 24-hour shop.
Evenementen & zaalverhuur
- Ruimtes te huur
- Privéfeesten
- Zakelijke evenementen
- Bruiloften / trouwceremonies
Corporate events, conferences, receptions, holiday parties, birthdays, bachelorette parties and event weddings; catering by the in-house restaurateur, with guided tours and hotel rooms on request.
Aanvragen & detailsJe bezoek plannen
| Rondleidingen | ja · duur ca. 45 min. |
|---|---|
| Aanbod voor scholen | ja |
| Fotograferen | Photography is part of the concept; dedicated selfie area (SelfieARTmuseum). |
| Goed om te weten | Guided tours for groups of up to 25 people (grand museum tour or themed tours) last 45 minutes, usually followed by a 25-minute multimedia show; €90 plus admission. School class tour 60 minutes plus film, €80 per class including admission. Book by email. |





