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Steiff Museum in Giengen an der Brenz
Foto: Klaus-Dieter Keller · Public domain · Wikimedia Commons

Steiff Museum

Interactive museum of Margarete Steiff GmbH in Giengen with around 3,000 teddy bears, a giant animal world, historic pieces, and live production.

OpeningstijdenToegang vanaf € 11 Rolstoeltoegankelijk Café

Over het museum

Steiff's roots go back to 1880, when Margarete Steiff began making stuffed animals in Giengen an der Brenz; this grew into the world-famous maker of the teddy bear. The company set up its first company museum in 1980 in a factory hall on the plant grounds.

For the company's 125th anniversary, a dedicated new building was constructed to plans by the Zurich firm Andreas Ramseier + Associates, with scenography by the agency Milla & Partner. It opened in June 2005 under the name "Die Welt von Steiff" (The World of Steiff). Across around 2,400 square meters on three levels, the characters Knopf and Frieda guide visitors through animated themed worlds that begin in Margarete Steiff's sewing room.

In addition to the family-oriented displays, a historic section shows rare pieces from more than 140 years of product history. In the live production area, visitors can watch Steiff animals being made by hand. Other crowd-pleasers include the giant animal world with life-size plush animals and a 15-meter walk-in snake slide. A museum shop, factory outlet, bistro, and conference area round out the offering.

Hoogtepunten

  • Around 3,000 teddy bears in animated themed worlds
  • Historic section with rare Steiff pieces
  • Live production: Steiff animals made by hand
  • Giant animal world with life-size plush animals to touch
  • 15-meter Steiff snake slide

Vaste collectie

  • Erlebniswelt mit Knopf und Frieda – Animated stations for all the senses lead visitors through the history of the brand on a search for around 3,000 teddy bears.
  • Historischer Bereich – Selected Steiff animals, many of them rare today, from more than 140 years of product history.
  • Schaufertigung – Steiff animals are made by hand using traditional methods right before visitors' eyes.
Opgericht
2005
Beheerder
Margarete Steiff GmbH

Toegangsprijzen & kortingen

Volwassenen€ 11
Met korting€ 8University students and guests with disabilities (online €8, at the ticket desk €10); children aged 6–17 and school students have their own rate
Kinderen & jongeren€ 6gratis t/m 5 jaar · Children aged 6–17 and school students: €6 online, €8 at the ticket desk. Children under 14 only when accompanied by an adult.
Senioren–No senior discount listed.
Mensen met een beperking€ 8begeleider gratis · €8 online, €10 at the ticket desk; companion with "B" marker admitted free.
Studenten€ 8€8 online, €10 at the ticket desk.
Groepen (vanaf 20 pers.)€ 8 p.p.From 20 people.
Gezinnen€ 28€28 online, €30 at the ticket desk; two adults and their children up to 17 from one household.
School and kindergarten groups (per child, from 20 people)€ 5Not for evening or vocational schools, not on Sundays and public holidays
Grandparents' Day (Fridays, per grandparent)€ 12One grandchild up to 17 free per grandparent

Online tickets are cheaper (adults €11 online, €12 at the ticket desk). Free for children up to 5 and Steiff Club members. Parking fee €2 per hour.

Toegankelijkheid

  • Rolstoeltoegankelijk
  • Lift: geen informatie
  • Aangepast toilet: geen informatie
  • Gehandicaptenparkeerplaats: geen informatie
  • Hulphonden welkom: geen informatie
  • Tastmodellen / voelbare objecten: geen informatie
  • Rondleidingen in gebarentaal: geen informatie
  • Informatie in eenvoudige taal: geen informatie
  • Audiodescriptie: geen informatie

According to the museum, accessible. Animals are not allowed; it is not stated whether assistance dogs are exempt.

Kinderen & gezin

Erg geschikt voor kinderen & gezinnen

Toegang kinderengratis t/m 5 jaar
Gezinsticket€ 28 · €28 online, €30 at the ticket desk; two adults and their children up to 17 from one household.
  • Gezinsrondleidingen & workshops
  • Doe- en voelstations
  • Kinderfeestjes

Experience worlds featuring the characters Knopf and Frieda, petting zoo with life-size plush animals and a walk-through snake; live production demonstrations. Children under 14 only when accompanied by adults. Birthday parties for ages 6 and up (max. 8 children, about 2 hrs., with quiz and crafts) Tue–Sun on request.

Bereikbaarheid & parkeren

Met het openbaar vervoer

Bahnhof Giengen (Brenz) · 3 min. lopen

Giengen (Brenz) station, connections via Ulm or Aalen; from there about a 3-minute walk, follow the red bear paws

Met de auto

Betaald parkeren

Visitor parking lot at the museum, €2 per hour.

A7, exit Giengen/Herbrechtingen, then follow the signs with the teddy bear head.

Route plannen

Service & horeca

  • Café
  • Museumwinkel

Bistro Knopf in the museum (also lunch); Steiff Museums Shop and Factory Outlet (Fri–Sun).

Evenementen & zaalverhuur

  • Ruimtes te huur
  • Privéfeesten
  • Zakelijke evenementen

Communication center in the museum with conference technology for meetings, business gatherings, and private celebrations.

Aanvragen & details

Je bezoek plannen

Goed om te wetenOffers for groups and tour operators via museum@steiff.com. Even with an online ticket, there may be waits at the entrance when it is busy. On the Advent weekends of 2026 (December 5/6, 12/13, 19/20), "Adventszauber" (Advent Magic) program.

Musea in de buurt

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