Centrum Ronde van Vlaanderen

About the museum

The Centrum Ronde van Vlaanderen opened on 25 February 2003 on the initiative of the province of East Flanders as an interactive visitor and experience centre around the classic cycle race Ronde van Vlaanderen (Tour of Flanders). It is located on the Markt in Oudenaarde, close to the finish of the race.

The centre tells the story of the Ronde through sound and image fragments from old radio and television reports, and with an exhibition on the highlights of the race. Visitors can also ride a cobblestone bike or a climbing bike themselves, and step into the shoes of cyclist Paul Deman with a virtual reality experience. The centre goes beyond the Ronde alone and also pays attention to cycling in general. Temporary exhibitions each highlight a different theme, such as this year the life of Johan Museeuw and the women’s team SD Worx.

Besides an exhibition, the centre is also a base for cyclists: there is a brasserie (Peloton Café), a shop (Rondeshop), bike hire, guided tours with a guide or a former professional, and meeting rooms. The signposted loops of the Ronde van Vlaanderen route start at the centre. The current building is intended in time to move to the Abbey of Maagdendale, where a new cycling hub will be established.

Highlights

• Exhibition on the Ronde van Vlaanderen with an audio guide in Dutch, French and English
• Temporary exhibitions, this year on Johan Museeuw (Museeuw 30|60) and the women’s team SD Worx
• Guided tours with a guide, or with a former professional as your guide
• Peloton Café with coffee and cake, and a Rondeshop
• Bike hire and starting point of the Ronde van Vlaanderen route

Permanent exhibition

• Expo Ronde van Vlaanderen – An exhibition that brings back to life the stories, successes and setbacks of the Ronde van Vlaanderen, with images, sound and an audio guide.

Founded

2003

Admission & discounts

All tickets include an audio guide (Dutch, French and English), as well as the temporary exhibitions Museeuw 30|60 and SD Worx (28 February to 31 October 2026). Tickets must be bought online.

Accessibility

The museum hasn’t published any information on this.

Kids & families

Great for kids & families

• Activity booklet, scavenger hunt or kids’ audio guide

The family ticket (2 adults and up to 4 children) includes a task booklet, the Ronde van Varken, and a small gift after the visit. Children under 6 enter free.

Getting there & parking

Cyclists following the towpath along the Scheldt cross the bridge at the Abbey of Maagdendale and come out right at the centre. Coaches drop their group off at the door; short-term parking is possible at Smallendam, long-term parking at Donkstraat.

Amenities & dining

• Café
• Restaurant
• Museum shop

The Peloton Café is a cycling café with coffee (Coureur Espresso), homemade cake and food; races can be followed live on TV or on a large screen. Reservation is not required, except for groups of 6 or more who want to eat. The Rondeshop has items for cycling enthusiasts.

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

Up to 150 guests.

The Peloton Café (about 50 seats), the Kwaremont room (up to 100 people) and the reception area can be hired; together they can accommodate up to 150 people. Half-day hire runs from 8:30 to 13:00 or from 13:00 to 17:30, a full day from 8:30 to 17:30, and an evening session from 18:30 to 22:30.

Plan your visit