Twist Museum
Interactive illusion museum on Oxford Street with more than 80 exhibits on a single level that play with colour, perspective, sound and touch.
Have only individual sections read aloud
About the museum
Twist Museum is an immersive museum of illusions at 248 Oxford Street, next to Oxford Circus station. It describes itself as an interactive place where perception is challenged, and it is designed for visitors of all ages.
The more than 80 exhibits are all on one level and range from small hands-on illusions that visitors can examine up close to large installations they can step into. Together they explore how people experience colour, perspective, shape, sound and heat. Photography and filming are encouraged, because many exhibits are built to produce striking pictures.
The museum offers timed-entry tickets, guided tours as an add-on, school programmes with a free teacher pre-visit, group bookings and private event hire. An auditorium with seating is used for special events. Access is step-free with lift access, and ear defenders can be borrowed.
Highlights
- More than 80 hands-on illusions on a single level
- Large installations that visitors can step into, such as Kaleidoverse
- Guided tour add-on on selected days
- Photography and filming encouraged
- Step-free access and lift; free lockers
Permanent exhibition
- Illusion exhibits – More than 80 interactive illusions on one floor, from small hands-on pieces to large walk-in installations about colour, perspective, shape, sound and heat.
Admission & discounts
| Adults | £24.50 |
|---|---|
| Children & teens | £20free up to age 2 · Children aged 2 and under enter free. |
| Visitors with disabilities | –companion free · Visitors with disabilities can buy a concession ticket online. A free carer ticket is available at the door on showing access documentation. |
| Groups (10+ people) | –Group bookings of 10 or more are made through the booking page. |
| School group child ticket | £10One free adult ticket for every 10 children |
| Additional teacher ticket (school groups) | £16.50 |
Online prices start from £24.50 for adults and £20 for children plus a booking fee. Tickets are timed; flexi-tickets valid at any time on the chosen day and at-the-door tickets (subject to availability) are also sold.
Accessibility
- Wheelchair accessible
- Elevator
- Accessible restroom
- Accessible parking: no information
- Service dogs welcome
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
Entry is at street level with lift access and all exhibits are on one floor; two exhibits are on an incline. Ear defenders can be borrowed. Only one exhibit has audio. Some exhibits have flashing lights, so visitors with photosensitivity should contact the museum first. Only service dogs are permitted; the team asks visitors to get in touch beforehand.
Kids & families
Great for kids & families
| Time needed | approx. 1.5 hrs |
|---|---|
| Kids’ admission | free up to age 2 |
- Hands-on stations
- Stroller-friendly: not available
- Baby changing facilities
The museum is designed for all ages. Children under 15 must be accompanied by an adult. Pushchairs can be left in the buggy park but are not allowed in the exhibition space. Baby-changing facilities are in the male, female and accessible toilets. Guided tours are suitable for children, with content best enjoyed from about age 7.
Getting there & parking
By public transit
Oxford Circus station · 1-min walk
Oxford Circus station (Victoria, Bakerloo and Central lines) is a 1-minute walk and Bond Street station (Jubilee and Elizabeth lines) a 6-minute walk. Buses stopping at Oxford Circus include 2, 6, 7, 12, 13, 23, 55, 73, 88, 94, 98, 137, 139, 159, 189, 390 and 453.
By car
No on-site parking at the museum.
The museum has no car park, but several multi-storey car parks are a short walk away.
The museum is at 248 Oxford Street, next to Oxford Circus station.
Get directionsAmenities & dining
- Museum shop
- Lockers
A vending machine sells drinks and snacks. Outside food may be brought into the building but not into the exhibition space. The shop sells souvenirs, games, books and illusion tricks. Free lockers hold one medium-sized bag and coats, not large suitcases.
Events & venue rental
- Spaces for rent
- Private parties
- Corporate events
Private events such as drinks receptions, workshops, meetings and product launches can be hosted. Enquiries by email via the website.
Plan your visit
| Guided tours | yes |
|---|---|
| Audio guide | no |
| School programs | yes |
| Photography | Photography and filming are encouraged; tripods are not allowed. |
| Good to know | A typical visit takes 60 to 90 minutes. Guided tours are an add-on to an admission ticket, run on Mondays and Tuesdays at 11:30 and Fridays at 18:30 for up to 20 people, and are in English only. Visitors should arrive about 15 minutes before their time slot. Schools can book a free pre-visit for a risk assessment. |
