Deutsches Verpackungs-Museum

Over het museum

The idea of a museum that takes packaging seriously as a cultural asset emerged in the early 1990s in a small circle of experts around packaging specialist Dieter Berndt. In 1993 the Förderverein Deutsches Verpackungs-Museum (friends' association) was founded, which still runs the museum today. After a lengthy search for a location, the members chose Heidelberg in 1995; art historian Hans-Georg Böcher developed the concept and became director.

In July 1997 the museum opened with the exhibition "Die Welt auf Reisen" (The World on the Move). It is somewhat hidden in the courtyard of Hauptstraße 22 in the heart of the Old Town, in an elaborately restored 19th-century Nothkirche (emergency church).

The focus is on branded products and their packaging: the collection shows how cans, boxes and bottles became advertising media and status symbols with the rise of branded goods around 1900, linking the history of design, consumption and everyday life up to the present. On display is packaging made of every material – from glass and tin to cardboard and plastic – as well as packaging machines and rarities.

Special exhibitions have covered topics including the Deutscher Werkbund, the Bauhaus and the New Typography in brand design. At the same time, the museum is a meeting place for the industry: it hosts the annual Deutscher Verpackungsdialog (German Packaging Dialogue) and presents the "Verpackung des Jahres" (Packaging of the Year) award. Numerous well-known brand manufacturers and packaging companies are members of the friends' association.

Hoogtepunten

• More than a hundred years of brand packaging – from the German Empire to today
• Classics such as the Odol bottle, the Persil box and the Leibniz biscuit box
• Restored 19th-century emergency church in an Old Town courtyard
• Packaging machines and historic toy shops
• Virtual tour on the museum website

Vaste collectie

• Klassiker der Verpackung – The permanent exhibition tells how branded products got their distinctive packaging around 1900 and shows packaging from well-known brands spanning more than a century.

Opgericht

1997

Beheerder

Förderverein Deutsches Verpackungs-Museum e. V.

Directie

Hans-Georg Böcher

Toegangsprijzen & kortingen

Free admission with the HeidelbergCARD.

Toegankelijkheid

Het museum heeft hierover geen informatie gepubliceerd – vraag het rechtstreeks na bij het museum.

Kinderen & gezin

Het museum heeft hierover geen informatie gepubliceerd – vraag het rechtstreeks na bij het museum.

Bereikbaarheid & parkeren

By car via the A5/A656 to the Heidelberg interchange, then toward Neckargemünd/Eberbach. The museum is in the courtyard of Hauptstraße 22 (access through a passageway from Hauptstraße).

Service & horeca

• Museumwinkel

Museum shop, according to the Landesstelle für Museumsbetreuung Baden-Württemberg (state museum advisory office).

Evenementen & zaalverhuur

• Ruimtes te huur
• Privéfeesten
• Zakelijke evenementen

Museum rooms (about 300 m² in four rooms) and the open-air inner garden for parties, presentations, conferences and workshops; seating, technical equipment and catering on request, guided tour of the exhibitions included.

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