Museum of Brands, Packaging and Advertising
Notting Hill museum showing about 200 years of consumer culture through packaging, brands and advertising, centred on the Time Tunnel.
Have only individual sections read aloud
About the museum
The museum grew out of the collection of the consumer historian Robert Opie, who began collecting everyday products and promotional material more than 50 years ago. He held his first exhibition, The Pack Age, at the Victoria and Albert Museum in 1975, and the first museum, the Museum of Packaging and Advertising, opened in Gloucester in 1984.
The collection later moved to Notting Hill, and the museum became a registered charity in 2002. It is now at 111–117 Lancaster Road.
Its main permanent display is the Time Tunnel, which follows life from the Victorian period to the digital age through packets, tins, toys, posters and other everyday objects. Temporary exhibitions, talks, workshops and a learning programme for school groups complement the display, and there is a cafe, a gift shop and a small subtropical garden. The first item in the collection, acquired in 1963, was a packet of sweets from a vending machine.
Highlights
- Time Tunnel through consumer history
- Collection of packaging, toys and advertising
- Temporary exhibitions and workshops
- Subtropical garden and cafe
Permanent exhibition
- Time Tunnel – A walk through 150 years of brands, packaging and advertising, from Victorian times to the digital age.
- Founded
- 2002
- Operated by
- Museum of Brands (registered charity)
Admission & discounts
| Adults | £14 |
|---|---|
| Reduced | £10Ages 60 and over, and ages 17 to 25 |
| Children & teens | £8Child ticket for ages 7 to 16 |
| Seniors | £10Ages 60 and over |
| Visitors with disabilities | £10Accessible ticket for visitors with access needs |
| Students & apprentices | £10Concession for ages 17 to 25 |
| Groups (10+ people) | £11.50 per personSelf-guided groups of 10 or more; young adults, over-60s and accessible tickets £8.50 (including a free companion), children £6.50 |
| Families | £36Two adults and two children |
| Universal Credit and other listed benefits (per person) | £1Up to four accompanying children aged 7 to 16 also pay £1 each; proof required |
The ticket allows free re-entry for 12 months from 1 January 2026. Gift Aid can be added at purchase. Discounts for Art Pass, Blue Light Card, Museums Association and ICOM members. Card payments only; cash is not accepted. Popular exhibitions may need a free timeslot booked in advance.
Accessibility
- Wheelchair accessible
- Elevator
- Accessible restroom
- Accessible parking: not available
- Service dogs welcome
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials
- Audio description: no information
Museum, garden, shop and cafe are on one floor with step-free access. Workshop spaces on higher floors are reached by lift. A wheelchair and folding chairs can be borrowed. The museum is a Dementia Friendly Venue and offers a sensory guide, an Easy Read summary, sensory bags and quieter visits on request. There is no disabled parking on site; Blue Badge parking nearby is linked on the website. Ladbroke Grove station has stairs and no lift; Paddington is the nearest step-free station.
Kids & families
Great for kids & families
| Time needed | approx. 60 min |
|---|---|
| Family ticket | £36 · Two adults and two children |
- Family tours & workshops
Family workshops run in school holidays, and a family ticket is available. Quizzes and sensory bags are provided for younger visitors.
Getting there & parking
By public transit
Ladbroke Grove station · 5-min walk
Ladbroke Grove station (Circle and Hammersmith & City lines) is about a 5-minute walk. Buses 7, 23, 52, 70, 228 and 452 stop at Ladbroke Grove stop B.
By car
No on-site parking at the museum.
- Accessible parking: not available
There is no visitor parking nearby; the museum recommends public transport. Coaches may drop off and collect at the front, but coach parking nearby is limited. Bicycle racks are behind the building.
Get directionsAmenities & dining
- Café
- Museum shop
- Coat check
Cafe and gift shop accept cards only. Students receive 10% off in the gift shop.
Events & venue rental
- Spaces for rent
- Private parties
- Corporate events
Up to 150 guests.
Evening hire of the whole museum for up to 150 standing or 84 seated guests; a conference room seats up to 100 in theatre style.
Inquiries & detailsPlan your visit
| School programs | yes |
|---|---|
| Good to know | Self-guided visits take about one hour. Introductory talks for groups last 25 to 30 minutes. Schools and groups need to book in advance. |
