Choco-Story Brugge
Chocolate museum in a 15th-century house on Sint-Jansplein, with 5,500 years of chocolate history, a praline-making demonstration and tastings.
Have only individual sections read aloud
About the museum
Choco-Story is a chocolate museum in a 15th-century house on Sint-Jansplein, once a wine tavern (Huis De Croone). It is a private initiative of the Van Belle family, supported by chocolate manufacturer Belcolade, and shows a private collection of around a thousand objects.
In three parts, the visit follows 5,500 years of chocolate history, from the Maya and Aztecs to Europe today, with attention to the raw materials and production processes of the past and present. In the demonstration centre you can see how pralines are made and taste chocolate that is prepared on the spot.
Alongside the museum, Choco-Story organises chocolate workshops for individual visitors and groups. The lamp museum Lumina Domestica is housed in the building behind.
Highlights
- Five thousand years of chocolate history, from the Maya and Aztecs to today
- Collection of around a thousand authentic objects
- Live demonstration of praline-making
- Tastings of chocolate made on the spot
- Chocolate workshops and a combi ticket with the Frietmuseum
Permanent exhibitions
- 5500 jaar chocoladegeschiedenis – In three parts, the museum shows the origin and evolution of chocolate through around a thousand objects.
- Demonstratie en proeverij – In the demonstration centre you can see how pralines are made and taste chocolate that is prepared on the spot.
- Operated by
- Familie Van Belle (privé-initiatief)
Admission & discounts
| Adults | €16 |
|---|---|
| Reduced | €14Students and visitors aged 65 and over |
| Children & teens | €10free up to age 2 · Children aged 3 to 11 pay €10; children under 3 enter free. |
| Seniors | €14From age 65 |
| Students & apprentices | €14 |
| Groups (15+ people) | €14 per personGroups of 15 or more: adults €14, students (aged 12–18) €12, children (aged 3–11) €8; with extra chocolate €25, €23 and €19. A guide costs €100 per guide (maximum 20 people). |
| Combi ticket with Frietmuseum, adult | €22.50 |
| Combi ticket with Frietmuseum, student or 65+ | €19 |
| Combi ticket with Frietmuseum, child (aged 3–11) | €13.50 |
| Creative chocolate workshop, adult (from age 12) | €45Includes museum visit, audio guide, demonstration and tastings; total duration about 2.5 hours |
| Creative chocolate workshop, child (aged 7–11) | €40Children under 7 are not admitted to the workshop room |
Prices 2026.
Accessibility
- Partially wheelchair accessible
- Elevator
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The museum is only partly accessible for wheelchair users: there are four steps without a ramp at the entrance and several flights of stairs inside; the lift does not go to the fourth floor. Electric wheelchairs and rollators are not allowed. Pushchairs are permitted, but visitors are advised not to take them along the route. Dogs are not allowed.
Kids & families
Great for kids & families
| Time needed | approx. 1.5 hrs |
|---|---|
| Kids’ admission | free up to age 2 |
- Family tours & workshops
- Hands-on stations
Children under 3 enter free. Children aged 7 to 11 can take part in a chocolate workshop under the guidance of a chocolatier (a child under 12 needs at least one paying adult as companion). The museum also offers an evening Halloween visit. Pushchairs are permitted, but are not recommended along the route.
Getting there & parking
By public transit
Stadsschouwburg
Bruges station is about a 20-minute walk from the museum. From the station, bus line 2 runs towards the centre; get off at the Stadsschouwburg stop and walk a few minutes further.
By car
Parking available
Nearest underground car park: Parking De Biekorf (Naaldenstraat 2). There is a small car park right in front of the museum, but it is usually full and limited to two hours. Coaches and large buses may not park in the centre; groups can use the coach park at Bargeplein (about 20 minutes' walk).
The museum is within walking distance of the Markt. The address is Wijnzakstraat 2 (Sint-Jansplein).
Get directionsAmenities & dining
- Museum shop
- Coat check
Museum shop. There is a small open cloakroom (at your own risk); large backpacks are not allowed.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
|---|---|
| Audio guide | yes |
| School programs | yes |
| Good to know | An audio guide is included for group visits and workshops. Reservation is not compulsory for individual visitors but is recommended; the ticket is not a fast pass. Groups of 15 or more and private workshops must reserve. A guide can be booked for groups. |
