Automobile museum in the former Audi factory in Zwickau: more than 120 years of vehicle manufacturing from Horch, Audi, and Auto Union to Trabant and VW on 6,500 m².
February 6, 2026 – January 10, 2027
Marking the anniversary of the first series-produced German eight-cylinder automobile, presented in Berlin in 1926, the exhibition explores the technology and reputation of the Horch 8 series.
The idea for a museum of Zwickau's automotive history dates back to the 1970s; a first exhibition was created in 1988. In December 2000, the City of Zwickau and AUDI AG jointly founded a nonprofit museum company in which each holds a 50 percent stake. After extensive conversion work, the August Horch Museum opened in September 2004 in the historic Audi factory where August Horch once had his cars built.
In 2005, the company founder's former residential villa on the factory grounds was added to the tour. With the expansion in November 2017 – incorporating a former production hall and the renovated administration building – the exhibition space grew to around 6,500 square meters, more than doubling in size.
The permanent exhibition leads chronologically from the beginnings around 1904 through the luxury cars of Horch and Audi, the founding of Auto Union and its Silver Arrow racing cars, to Trabant production in East Germany and the Volkswagen plant after 1990. Around 160 vehicles, reconstructed workshops, and historic belt-driven machinery show how Zwickau became a center of German automobile manufacturing.
| Adults | €15 |
|---|---|
| Reduced | €13Children up to 15, school students, university students, apprentices, people with severe disabilities, people in need (with proof) |
| Children & teens | €13free up to age 5 · Children under 6 free, ages 6–15 reduced |
| Seniors | –No senior discount listed |
| Visitors with disabilities | €13 |
| Students & apprentices | €13 |
| Groups (12+ people) | €13.50 per personReduced-rate visitors in groups €10 |
| Families | €332 adults + 2 children (up to 15); other options: 2 adults + 1 child €31.50, 2 adults + 3 or more children €38, 1 adult + 1 child €20.50, 1 adult + 2 children €23.50, 1 adult + 3 or more children €30 |
| Media guide | €4plus admission |
| Annual pass | €38 |
| Group guided tour (up to 12 people) | €120plus admission, each additional person €10; also available with a sign language interpreter |
20% discount with, among others, the ADAC card, ZEV-Card, or Museumsbund card; 30% with the Zwickau-Pass or Familienpass. Private photography included in admission.
Step-free entrance with a doorbell; elevators connect all exhibition areas except the Horch Villa, which is not accessible. Loaner wheelchairs and rollators available for a deposit, portable museum stools. Media guide also in sign language and Easy Language (Leichte Sprache); tactile tours for blind visitors; “Museum im Koffer” (museum in a suitcase) program for people with cognitive impairments.
Great for kids & families
| Kids’ admission | free up to age 5 |
|---|---|
| Family ticket | €33 · 2 adults + 2 children (up to 15); other options: 2 adults + 1 child €31.50, 2 adults + 3 or more children €38, 1 adult + 1 child €20.50, 1 adult + 2 children €23.50, 1 adult + 3 or more children €30 |
Free puzzle or detective tour with a small prize at the ticket desk, children's media guide for a fee, hands-on stations such as the Oldtimer Designer and the Trabi driving simulator. Strollers can be borrowed at the ticket desk, two baby changing tables, high chairs in the restaurant. Children's birthdays (ages 5–12, approx. 2 hrs.) can be booked Tue–Fri.
Kurt-Eisner-Straße
Tram to “Kurt-Eisner-Straße”, bus to “Käthe-Kollwitz-Gymnasium” or “Audistraße”; Zwickau-Pölbitz train station approx. 700 m away.
Free parking
Free museum parking lot directly in front of the entrance with three EV charging stations (six charging points, Type 2).
August Horch Restaurant in the museum; museum shop; bicycle racks and ADAC bicycle service station.
Rooms from 26 m² to over 600 m², including the restaurant; conference equipment and catering on request.
Inquiries & details| Guided tours | yes |
|---|---|
| Audio guide | yes (DE, EN, CS, PL) |
| School programs | yes |
| Photography | Private photography allowed and included in admission; commercial photography for a fee. |
| Good to know | Public guided tour on Sundays at 13:30. Book group tours about six weeks in advance (fuehrung@horch-museum.de). Media guide also available in Easy Language, sign language, and a children's version. |
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