March 21, 2027 – October 31, 2027
Die spielerische Seite von Olympia
Announced special exhibition looking at the Olympics from a playful perspective; developed with the SportWelt association.

Museum of Sonneberg, once the world's toy capital, with more than 6,000 exhibits, the display group “Thüringer Kirmes” (Thuringian Fair) and many play stations for families.
March 21, 2027 – October 31, 2027
Announced special exhibition looking at the Olympics from a playful perspective; developed with the SportWelt association.
In the 18th and 19th centuries Sonneberg became one of Europe's most important centers of toy production; around 1900 local merchants (Verleger) controlled a large share of the world toy trade. In 1901 teacher Paul Kuntze founded a display collection, initially called the Industrie- und Gewerbemuseum des Meininger Oberlandes (Museum of Industry and Trade of the Meiningen Uplands), which over time came to focus entirely on toys. Since 1938 the museum has occupied the building on Beethovenstraße, built in 1901 as a trade school.
Among its showpieces are display groups with which the Sonneberg industry promoted itself at world's fairs: “Gulliver in Liliput” from 1843/44 and the “Thüringer Kirmes”, which won a Grand Prix in Brussels in 1910. The collection includes Sonneberg wooden toys, figures made of bread dough and papier-mâché, dolls – including the “Sonneberger Täufling”, the first baby doll –, technical toys, GDR design, and toys from antiquity, East Asia and Africa.
The museum is run by the district of Sonneberg. Since 2012 it has been gradually renovated and expanded: in 2014 a new building opened, housing the “Thüringer Kirmes” with light and sound staging, the ticket desk, shop and service areas; in 2022 the second construction phase in the old building was completed. In the long term, an exhibition complex spanning three buildings with a visible storage area and a larger special exhibition space is planned. The permanent exhibition is self-explanatory and, with play islands, an audio guide and an introductory film, is especially geared toward families.
| Adults | €8 |
|---|---|
| Reduced | €5School students, apprentices, university students, Federal Volunteer Service participants, people with severe disabilities (with ID) |
| Children & teens | €4free up to age 2 · Children aged 3 to 17 €4; younger children free. |
| Seniors | –No senior discount listed. |
| Visitors with disabilities | €5Reduced admission with a severe disability ID (Schwerbehindertenausweis); no information on companions. |
| Students & apprentices | €5 |
| Groups (10+ people) | €6 per personFrom 10 adults €6 per person, from 20 adults €5 per person, from 10 people eligible for reduced admission €3 per person. Guided tours by booking only (max. 20 people, plus admission): permanent exhibition €60, special exhibition €30. |
| Families | €18Max. 2 adults with all their own children. |
| Annual pass, adults | €38 |
| Annual pass, family | €58 |
Discounts with the Thüringer Wald Card. Children's and school groups from the district of Sonneberg get free admission (they only pay a fee for the booked activity).
All public areas are accessible; an elevator connects all levels, with step-free access also from the Marienstraße parking lot. Two accessible parking spaces at Beethovenstraße 12, right next to the entrance. According to the house rules, animals are not permitted.
Great for kids & families
| Time needed | approx. 1.5 hrs |
|---|---|
| Kids’ admission | free up to age 2 |
| Family ticket | €18 · Max. 2 adults with all their own children. |
Children's audio guide and discovery sheet with a prize drawing; play islands and play areas designed by artists on several floors, a reading corner with hand puppets in the snack corner; open craft activities during the holidays, children's birthday parties. Baby changing table, nursing and changing corner, and stroller parking in the basement of the new building.
Regional trains (DB, Süd-Thüringen-Bahn) to Sonneberg; OVG bus lines with a stop on Marienstraße behind the museum
Free parking
Parking lot for cars and buses on Marienstraße behind the museum, free for up to 5 hours with a parking disc; level access from there. Two accessible parking spaces at Beethovenstraße 12.
Museum shop at the ticket area; snack corner with beverage and snack vending machines. Coat check and free lockers in the basement of the new building.
The museum hasn’t published any information on this – please ask the museum directly.
| Guided tours | yes |
|---|---|
| Audio guide | yes (DE, EN) |
| School programs | yes |
| Photography | Photography without flash permitted. |
| Good to know | Recommended visit duration 60–90 minutes. Introductory film (12 min.); "Thüringer Kirmes" (Thuringian fair) every half hour from 10:00 with a sound installation. Free audio guide (adults, children, English) available to download, can be rented on site for a fee. Tours must be booked in advance. Bags larger than A4 and backpacks go in the lockers. |
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