Industrial museum in the doll town of Neustadt bei Coburg: toy production from home work to the factory, and around 800 costume dolls.
September 29, 2026 – November 1, 2026
Miniature models and VW toys tell the story of the brand and show how design, technology and everyday life of the time are reflected in toys; with play space on the theme of mobility.
The museum in the "Bavarian Doll Town" of Neustadt bei Coburg sees itself above all as a technical museum of the industrial culture of dolls and toys. Its focus is the pre-industrial and industrial development of products, materials, techniques and trades over roughly 250 years, as well as the living and working conditions of home workers and factory workers and the interplay of trade and politics. It also shows that play is a basic need in all cultures.
On the ground floor visitors meet craft trades such as turners, metal spinners, cardboard embossers and papier-mâché casters. On the upper floor the focus is on finishing work by doll-head painters, eye-setters, and dressmakers, shoemakers and hatmakers for dolls. A special feature is the costume doll collection: from the 1930s onward, dolls were made in Neustadt specifically for this collection and sent around the world to be dressed in national festive costumes. Today around 800 dolls from over 100 countries are on display.
In the basement you will find Santa's workshop, fairy-tale scenes, Max and Moritz and the Hausser Zoo. Since April 2017 the museum has been run by the Zweckverband "Museen im Coburger Land" (Museums in the Coburg Land association), together with the Gerätemuseum des Coburger Landes (equipment museum of the Coburg Land) in Ahorn.
| Adults | €5 |
|---|---|
| Reduced | €4 |
| Children & teens | freefree up to age 17 · Children and young people up to 18 enter free. |
| Groups | €4 per personFor guided group tours: €4 admission per person aged 18 and over, plus a guiding fee. |
With the Bavarian Honorary Volunteer Card, €1 discount. Different admission prices apply to some individual events.
Because the elevator is being replaced, the second floor and the basement, including the restrooms, can currently only be reached by stairs. Guests with mobility restrictions should register in advance at 09568 5600. Strollers can be left on the ground floor.
Great for kids & families
| Kids’ admission | free up to age 17 |
|---|
Families can borrow a free museum bag with ten stations; there is a museum rally, hands-on stations, a reading corner and a game swap shelf. A changing table, two high chairs and quiet nursing spaces are available. In the museum garden there is an outdoor game box. Children's birthday parties (from age 5) with scientist, craft and teddy programs can be booked.
Sudetenstraße/Museum · 80 m
About 20 minutes on foot from Neustadt bei Coburg station; city bus from the Arnoldplatz stop to Sudetenstraße/Museum, then about 80 meters on foot.
Parking available
Car, motorcycle and bus parking is available at the museum in sufficient numbers.
By car via the A73, exit Neustadt bei Coburg.
Get directionsThe museum shop sells Schneider dolls, papier-mâché products, dollhouse tableware and plush toys. Coffee, tea, water and apple spritzer are available, and on selected event days also cake and snacks.
The museum hasn’t published any information on this.
| Guided tours | yes |
|---|---|
| School programs | yes |
| Good to know | Group tours (including a get-to-know tour, a teddy-stuffing program and a tour with coffee and cake) by registration at 09568 5600 or by email. There are also offers for school classes and kindergartens, and 360-degree tours online. |
