Muzeum jihovýchodní Moravy ve Zlíně
Regional museum in the 14th building of the Baťa Institute in Zlín, with the permanent exhibitions Princip Baťa and František Bartoš; it also includes the skyscraper and Malenovice Castle.
Have only individual sections read aloud
About the museum
Attempts to found a town museum in Zlín began as early as 1924, but they came to fruition only after 1935, when the Museum of the Town of Zlín was established; at first it existed only on paper. It first opened to the public on 13 February 1944, on one floor of the Tomáš Baťa Memorial. After an air raid on Zlín, the collections were moved to Lešná Castle and later also to Malenovice Castle. In 1953 the Regional Museum was established, and from 1958 it was housed in Zlín Chateau. The current name, Museum of South-East Moravia in Zlín, has been used since 1990.
In 2013 the museum moved into the converted 14th building of the former Baťa factory, where, together with the regional library and gallery, it forms the cultural centre 14|15 Baťa Institute. The building was originally constructed by the Baťa company as a shoe factory hall; during the war it was badly damaged in an air raid, and in 1946–1949 it was replaced by new buildings designed by Jiří Voženílek. After production ended in the 20th century, it fell into disrepair until 2008, when the Zlín Region bought it; the reconstruction cost almost one billion CZK.
The museum’s collections include natural science, archaeological and historical objects, as well as collections linked to the Baťa company. The 14th building houses the permanent exhibitions Princip Baťa and František Bartoš, short-term exhibitions and a library. The museum also includes the 21st building, known as the skyscraper, Malenovice Castle and the Muzeum luhačovického Zálesí (Museum of the Luhačovice Zálesí).
Highlights
- Permanent exhibition Princip Baťa: today imagination, tomorrow reality
- Exhibition on the teacher, linguist and ethnographer František Bartoš
- Tour of the skyscraper (21st building) with a viewing terrace
- Malenovice Castle with eight permanent exhibitions
- Former Baťa factory building converted into a cultural centre
Permanent exhibitions
- Princip Baťa: dnes fantazie, zítra skutečnost – Permanent exhibition on the 3rd floor about the Baťa company and the ideas on which it was founded.
- František Bartoš: pedagog, jazykovědec, etnograf – The exhibition presents František Bartoš as a teacher, linguist, ethnographer, folklorist and dialectologist.
- Founded
- 1944
- Operated by
- příspěvková organizace Zlínského kraje
- Director
- Ing. Štěpán Hložek, MIM
Admission & discounts
| Adults | 149 Kč |
|---|---|
| Reduced | 69 Kčstudents, seniors from 65 and children aged 6–15 |
| Children & teens | 69 Kčfree up to age 5 · Children aged 6–15; children under 6 enter free. |
| Seniors | 69 KčSeniors from 65. |
| Visitors with disabilities | freeHolders of ZTP and ZTP/P cards enter free. |
| Students & apprentices | 69 Kč |
| Groups | 35 Kč per personSchool groups, circuit A; price per person. |
| Families | 289 KčCircuit A, 2 adults and 4 children. |
| Circuit B – short-term exhibitions only, full price | 69 Kčreduced CZK 45; school groups CZK 35 |
| Circuit B – short-term exhibitions only, family | 149 Kč2+2 / 2+4 |
| Museum + gallery, circuit A, full price | 229 Kčreduced CZK 99; family CZK 349 |
| Museum + gallery, circuit B, full price | 115 Kčreduced CZK 69; family CZK 249 |
| Tour of the 21st building (skyscraper) | 299 Kčprice per person; groups of more than 24 people must be booked in advance |
Circuit A includes the permanent and short-term exhibitions, circuit B only the short-term exhibitions; the combined ticket is also valid for the Regional Gallery of Fine Arts in the same building. On circuit B, one teacher per group of up to 10 pupils enters free, and two teachers for larger groups. Payment can be made in cash or by card.
Accessibility
- Wheelchair accessible
- Elevator: no information
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The website states that the 14th building has step-free access, access for pushchairs, toilets and parking; it does not describe details such as lifts or wheelchair-accessible toilets. The 21st building is also step-free.
Kids & families
Great for kids & families
| Kids’ admission | free up to age 5 |
|---|---|
| Family ticket | 289 Kč · Circuit A, 2 adults and 4 children. |
- Family tours & workshops
- Stroller-friendly
The museum runs workshops for children and families (for example Ornaments in Prehistory or Palaeolithic Painting) and educational programmes for schools. A family ticket costs CZK 289 for 2 adults and 4 children; children under 6 enter free. Access with a pushchair into the 14th building is possible.
Getting there & parking
By car
Parking available
The museum is in the grounds of the former Baťa factory, in the building 14|15 Baťa Institute at the address Vavrečkova 7040.
Get directionsAmenities & dining
Card payment is possible in the building. The museum sells publications and souvenirs; the website does not state where they can be bought.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
|---|---|
| School programs | yes |
| Good to know | The Princip Baťa exhibition is on the 3rd floor, short-term exhibitions are on the ground floor, and the library with its reading room is on the 5th floor. The museum offers guided tours with curators, lectures, walks through Zlín, and programmes for schools such as Christmas with Tomáš Baťa or Baťa Toys. Tickets can be booked online at vstupenky.14-15.cz. |
