From April 17, 2026
The Italian Job – Part 3: The Sky Is The Limit
The third part of the series on classic Italian sports cars presents spiders and convertibles from Alfa Romeo, Maserati, Lancia, Dino, and Ferrari spanning four decades.

Private car museum in a listed factory building in HafenCity, with rare Porsche, VW, and racing cars spanning 80 years.
From April 17, 2026
The third part of the series on classic Italian sports cars presents spiders and convertibles from Alfa Romeo, Maserati, Lancia, Dino, and Ferrari spanning four decades.
The museum was founded by collectors Oliver Schmidt and Thomas König, whose shared passion for historic sports and racing cars began in a garage more than 25 years ago. On April 12, 2008, they opened their museum under the motto “Personen. Kraft. Wagen.” (a play on the German word for passenger car): alongside the vehicles, the focus is on the designers and racing drivers who shaped them. The museum is independent of any car brand and receives no government funding.
It occupies a factory building on Shanghaiallee that was built between 1902 and 1907 for the rubber works Dr. Heinr. Traun & Söhne, formerly the Harburger Gummi-Kamm-Compagnie. Hard rubber had already been produced on this site since 1855. After war damage, the building was restored by 1951 and then used by a graphic arts company; it has been a listed monument since 2004.
Around 50 vehicles stand on three levels without barriers, including early designs from the Porsche engineering office, Volkswagen prototypes, German postwar racing cars, and modern race cars. Since 2015, the museum has also displayed parts of the former museum devoted to Wolfgang Graf Berghe von Trips. Interactive stations such as a driving simulator round out the tour. Special exhibitions, changing annually, focus on topics such as the Porsche 911, BMW Art Cars, or Italian sports cars. With the “PROTOTYP Lofts,” the building also serves as an event venue.
| Adults | €15 |
|---|---|
| Children & teens | €6Children ages 4 to 14 €6; no price is listed for younger children |
| Seniors | –No senior discount listed |
| Visitors with disabilities | –companion free · No discount listed; a medically necessary companion is admitted free if noted on the severe disability ID (Schwerbehindertenausweis) |
| Students & apprentices | –No student discount listed |
| Groups (10+ people) | €14 per personGroups of 10 or more; children (ages 4–14) in groups €5.50 |
| Families | €332 adults and up to 3 children |
| Annual pass | €70 |
| Guided tour | €95From €95, on request at least one week in advance; in German or English |
Discounts for holders of the Hamburg Card (15% according to Hamburg Tourismus) and the Budni card. Special exhibitions can only be visited together with the permanent exhibition. Gift vouchers available.
Certified accessible for wheelchair users and people with limited mobility: all areas step-free, door widths of at least 90 cm, elevator, accessible restroom with transfer space on both sides (according to Hamburg Tourismus). Dogs are generally not allowed; no information is given on assistance dogs.
Great for kids & families
| Time needed | approx. 1.5 hrs |
|---|---|
| Family ticket | €33 · 2 adults and up to 3 children |
Children's quiz in the interactive library; to try out, there is a Porsche 356 driving simulator, an audio box with engine sounds and a mini wind tunnel. Family ticket for two adults and up to three children.
U1 to Meßberg; U4 to HafenCity Universität; bus 111 to “Koreastraße”; about a 20-minute walk from the main train station (Hauptbahnhof).
Parking available
No parking lots of its own; the museum recommends the parking garages Elbarkaden (Hongkongstraße 6a), Überseequartier (Überseeallee 3) and Speicherstadt (Am Sandtorkai 6).
Café "Erlkönig" (also without a museum visit, cash only); shop with model cars and specialist literature. Free coat check, lockers with a €1 deposit.
Up to 1,400 guests.
Four spaces in the “PROTOTYP Lofts” (Main Loft North, South, and East, plus a lounge with a brick vault) with courtyard and terraces, with free choice of caterer, for celebrations of up to 1,400 people, conferences, and product presentations. Additional options: dinner among the exhibits, exclusive tours, a streaming studio, and a museum rally.
Inquiries & details| Guided tours | yes |
|---|---|
| Photography | Allowed for private purposes, without flash or tripod; any other use only with written permission. |
| Good to know | No advance registration needed; tickets online or at the ticket desk. According to the museum, guests spend an average of one to two hours in the exhibition. Do not take large bags or umbrellas into the exhibition. Dogs are not allowed. Guided tours in German and English for an additional fee on request. The annual special exhibition usually runs from mid-November to mid-April. |
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