Brauereimuseum Hofbräuhaus Traunstein
Multimedia brewery museum in the Hofbräuhaus Traunstein on Bavarian brewing and inn culture; accessible only with a brewery tour.
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About the museum
The Hofbräuhaus Traunstein dates back to 1612 and was founded at the wish of Elector Maximilian I, who wanted the best beer brewed right here in the middle of town. For more than 125 years the Sailer family has run the business.
The brewery museum opened on April 16, 2023, at the site where the house's brewing tradition began. The brewery invested more than half a million euros, of which over €100,000 came from an EU LEADER program. The multimedia museum tells the story of more than 400 years of Bavarian brewing and inn culture, from customs and traditions to beer-tent culture.
In 2023 the house received the "Goldene BierIdee" award for its innovative concept for presenting Bavarian beer culture. The museum is visited as part of the brewery tour, which also shows the brewhouse, the open fermentation cellar and horizontal storage tanks during ongoing operations, and ends with a tasting.
Highlights
- Multimedia museum on more than 400 years of Bavarian brewing and inn culture
- Brewery tour through the brewhouse, open fermentation cellar and horizontal storage tanks
- Beer tasting with a fresh pretzel in the Maximilianstüberl
- Award: "Goldene BierIdee 2023"
- Special and VIP master brewer tasting on Wednesdays
- Founded
- 2023
- Operated by
- Hofbräuhaus Traunstein Josef Sailer GmbH & Co. KG
Admission & discounts
| Adults | €15.90 |
|---|---|
| Children & teens | freefree up to age 16 · Children up to 16 years have free admission and receive a non-alcoholic drink. |
| Groups (15+ people) | –Special tours for groups, companies and clubs of 15 or more people, including evenings or weekends, include a beer of your choice (0.5 l) and a pretzel. Dates by arrangement at +49 861 988 66 10. |
| Special tasting (Wednesdays at 16:00, about 3 hours, five beers, tasting glass) | €34.90 |
| VIP master brewer tasting (Wednesdays at 16:00, about 3.5 hours, three beers, conversation with the master brewer) | €49.90 |
| Knowledge tour for school classes (about 2 hours) | €8per person, including a non-alcoholic drink and a pretzel |
The price of €15.90 applies to the brewery tour (about 2.5 hours), including a small beer tasting and a fresh pretzel.
Accessibility
- Wheelchair accessible: not available
- Elevator: no information
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The route through the brewery is not barrier-free; flat shoes are recommended.
Kids & families
Great for kids & families
| Kids’ admission | free up to age 16 |
|---|
- Family tours & workshops
- Stroller-friendly: not available
Children are welcome and have free admission up to age 16. The tour route cannot be taken with a stroller; strollers can be left before the tour, and small children must be carried or led by the hand. For school classes there is a separate knowledge tour.
Getting there & parking
By car
Parking available · 10-min walk to the entrance
Park at the Karl-Theodor parking lot, about a 10-minute walk from the brewery.
The meeting point is the Maximilianstüberl in the Hofbräuhaus, Hofgasse 6.
Get directionsAmenities & dining
- Restaurant
Bräustüberl on Traunstein's Stadtplatz for a snack after the tour; tasting in the Maximilianstüberl. E-bikes can be charged for free.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes · approx. 2.5 hrs |
|---|---|
| School programs | yes |
| Good to know | The museum is visited as part of the brewery tour; registration through the ticket system is required. Animals are not allowed. |
