Mazda Classic – Automobil Museum Frey

Current exhibitions

About the museum

The museum is the work of the Frey family of Augsburg car dealers. Walter Frey founded his dealership in Gersthofen in 1971, and it has been selling Mazda vehicles since 1978. Fascinated by the rotary engine, he began collecting in 1980 – starting with a Mazda Cosmo Sport from the US, which is still the centerpiece of the exhibition today. Together with his sons Joachim and Markus, he assembled around 120 vehicles that trace the manufacturer's model history since the 1930s.

As a museum building, the family acquired the old streetcar depot on the Senkelbach. The depot had been built in 1897/98 for the electric streetcar, passed to the city in 1908, was partially destroyed in World War II and rebuilt, and was abandoned as a depot in 1960. It was then used as a warehouse, a police station, and the clubhouse of a streetcar enthusiasts' association, among other things, before the Freys restored the largely listed halls.

In 2017, the first Mazda museum outside Japan opened here. Up to 60 vehicles are on display and are rotated regularly; a focus is on rare models with Wankel engines, while icons such as the Cosmo Sport remain on permanent display. Special exhibitions are devoted to individual model series – in 2026, for example, the Mazda 626. The building also houses an event area of around 700 square meters, a museum shop, and a bistro.

Highlights

• Mazda Cosmo Sport – the starting point of the collection
• Rare production models with rotary engines
• Special exhibition "20626" on the Mazda 626 series
• Historic streetcar depot from the Gründerzeit (late 19th century)
• Annual meetups for MX-5, rotary, and Mazda Classic fans

Permanent exhibitions

• Mazda Klassiker in historischem Ambiente – Up to 60 restored Mazda models in a changing selection, with a focus on cars with rotary engines and the Cosmo Sport as the star exhibit.

Founded

2017

Operated by

Frey Automuseum GmbH

Admission & discounts

The free Sunday admission offered by Augsburg's municipal museums does not apply here. With the Auto Frey customer card, two people are admitted free.

Accessibility

The museum hasn’t published any information on this – please ask the museum directly.

Kids & families

Children up to and including age 12 are admitted free.

Getting there & parking

GPS address: Wertachstraße 29, 86153 Augsburg. From the A8 (exit Augsburg-Ost) via the B2, Hans-Böckler-, Sebastian-, Thomm-, and Liebigstraße, or from the Augsburg-West interchange via the B17 and Donauwörther Straße.

Amenities & dining

• Café
• Museum shop

Cosmo Bistro Augsburg right next to the museum entrance; museum shop with Mazda merchandise in the entrance area (Fri–Sun).

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events
• Weddings / ceremonies

Up to 400 guests.

Event venue DEPOT29: an event area of around 700 m² with stage, lighting and sound equipment, and a gallery; lectures, banquets, or gala dinners for up to 200, meetings on the gallery for up to 300, corporate trade fairs for up to 400 people; receptions in the exhibition. An additional parking lot with up to 350 spaces can be rented.

Plan your visit