Falseum - Museo del Falso e dell'Inganno
Interactive museum in the Castle of Verrone dedicated to forgeries, lies and deceptions that have shaped history, with seven themed rooms and guided visits.
Have only individual sections read aloud
About the museum
Falseum was founded in 2015 on the initiative of the municipality of Verrone, and is presented as the first museum in Italy devoted entirely to forgery as a historical, cultural and social phenomenon. It occupies the south-east wing of the Castello di Verrone, a residence of medieval origin that belonged to the Vialardi counts and was later inhabited by the botanist Maurizio Zumaglini, author of the “Flora pedemontana”.
The dynamic, interactive display takes visitors through famous lies, frauds, optical illusions, fake news of past times and scientific deceptions, in an ironic tone suitable for all ages. The underlying idea is to show how the ability to deceive has changed the course of history, in order to train people to tell true from false in the present day too and to develop a critical outlook.
The route has seven rooms: from the Quadrisfera, a multimedia kaleidoscope on forgery, to the alchemical laboratory dedicated to the scientific method; from the “Fabbrica del Falso”, with the Donation of Constantine and other historical forgeries, to the Escher-style staircase on rumours and conspiracy theories; from the turret on the Protocols of the Elders of Zion and the memory of the Shoah, up to the television studio with chroma key, where false news can be invented. The museum is owned by the municipality and managed by Turismo in Langa APS.
Highlights
- Quadrisfera: a multimedia kaleidoscope on forgery
- “Fabbrica del Falso”: from the Donation of Constantine to the forgeries that made history
- Escher-style staircase dedicated to rumours, slander and conspiracy theories
- Television studio with chroma key for creating a news bulletin of false news
- Castle turret dedicated to the Protocols of the Elders of Zion and the memory of the Shoah
- Escape room “Fuga dalla verità” on request
Permanent exhibition
- Percorso del museo: sette sale dedicate al falso – Themed rooms on forgery in history, science, legends and the media, with multimedia installations, a television studio and the castle turret.
- Founded
- 2015
- Operated by
- Comune di Verrone (gestione: Turismo in Langa APS)
Admission & discounts
| Adults | €7 |
|---|---|
| Reduced | €6under 18s, over 65s and holders of the Carta Musei Biellesi |
| Children & teens | €6free up to age 9 · Free admission for children under 10 accompanied by an adult; reduced for under-18s. |
| Seniors | €6Over 65. |
| Visitors with disabilities | freeFree admission for people with disabilities. |
| Groups (15+ people) | €5 per personGroups and schools of 15 to 25 people. |
| Families | €11Family package: 2 adults with one child under 10 for €11 instead of €14; with one child under 18 for €17 instead of €20; additional children free of charge. |
| Extraordinary opening on request (guide's fee in Italian) | €100For groups or individuals; €110 in a foreign language; for more than 25 people a second guide is required. |
Free admission also for holders of the Abbonamento Musei and for tourist guides. For extraordinary group openings, the guide's fee is added to the €5 per-person ticket (€100 in Italian, €110 in a foreign language).
Accessibility
- Partially wheelchair accessible
- Elevator
- Accessible restroom
- Accessible parking
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The ground floor is wheelchair accessible via the portico; the first floor is reached by lift. Staff are trained to assist visitors with special needs, and advance booking is recommended.
Kids & families
Great for kids & families
| Kids’ admission | free up to age 9 |
|---|---|
| Family ticket | €11 · Family package: 2 adults with one child under 10 for €11 instead of €14; with one child under 18 for €17 instead of €20; additional children free of charge. |
- Family tours & workshops
- Baby changing facilities
The museum is aimed at all ages, with a family package and educational workshops for schools; a baby-changing facility is available.
Getting there & parking
By public transit
Nearest railway station: Biella San Paolo, then taxi or local bus; from the centre of Biella, extra-urban bus line 55 (Biella–Verrone–Massazza–Vercelli) run by ATAP.
By car
Parking available
Parking at the castle; the museum entrance is on the opposite side, under the portico.
- Accessible parking
By car: A4 motorway Milan–Turin, Carisio exit, then state road 230 towards Biella as far as Verrone. Coordinates for satnav: 45.501996, 8.116730. The nearest airport is Biella (Verrone).
Get directionsAmenities & dining
- Museum shop
The museum has a bookshop and a 90-seat conference room (with wireless microphone, screen and projector), which can also be used for private events.
Events & venue rental
- Spaces for rent
- Private parties
Up to 90 guests.
Falseum hall with 90 seats, accessible from the museum (via della Valletta 1) or from the courtyard (via Castello 6); quotes on request.
Inquiries & detailsPlan your visit
| Guided tours | yes · approx. 1.5 hrs |
|---|---|
| School programs | yes |
| Good to know | Admission includes the interactive guided visit. Booking is not required for individual visitors but is strongly recommended (info@falseum.com); it is mandatory for schools and recommended for large groups. The entrance is under the portico on the side of the castle opposite the car park. Workshops are available for schools (“Voci veloci” for primary schools, “Professione Debunker” for secondary schools); the visit and workshop last from 2 to 2.5 hours. |
