Palazzo Gucci

About the museum

Palazzo Gucci is housed in the historic Palazzo della Mercanzia, a building dating from 1337 in Piazza della Signoria in Florence. Since 2011 the maison has set up its own museum there, later renamed Gucci Garden; today it presents the venue as the brand’s cultural destination, conceived as a “museum of museums”, a sequence of very different spaces.

The current exhibition, Gucci Storia, occupies the first and second floors and reinterprets the shared history of the maison and the city where it was born. The route includes a gallery of portraits devoted to family and identity, a tapestry gallery, which recalls a Florentine craft linked to the brand, a cabinet of curiosities with archival objects, two rooms on know-how and innovation, as well as cinematic spaces and interactive installations.

On the ground floor are the boutique and Gucci Osteria da Massimo Bottura; nearby, in the square, is Gucci Giardino, a café and cocktail bar open all day.

Highlights

• Gucci Storia exhibition on the history of the maison and of Florence
• Gallery of portraits and gallery of tapestries
• Cabinet of curiosities with archival objects
• Palazzo della Mercanzia of 1337 in Piazza della Signoria
• Gucci Osteria da Massimo Bottura on the ground floor

Permanent exhibition

• Gucci Storia – Exhibition on the first and second floors that reinterprets the shared history of the maison and of Florence, with a portrait gallery, tapestries, a cabinet of curiosities and interactive installations.

Founded

2011

Operated by

Gucci

Admission & discounts

Full ticket €12; reduced rates are listed on the museum’s website.

Accessibility

• Wheelchair accessible
• Elevator
• Accessible restroom
• Accessible parking: no information
• Service dogs welcome: no information
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

The palazzo is accessible from all three entrances; at the main door there is a bell and a porter. Stairlifts (subject to specific requirements) serve the three floors, two lifts reach the first and second floors, and a hidden ramp leads to the outdoor patio. Wheelchairs are available on request; the accessible toilet is at Gucci Osteria.

Kids & families

The museum hasn’t published any information on this.

Getting there & parking

The museum hasn’t published any information on this.

Amenities & dining

• Café
• Restaurant
• Museum shop

Gucci Osteria da Massimo Bottura and boutique on the ground floor; Gucci Giardino, café and cocktail bar, in Piazza della Signoria.

Events & venue rental

The museum hasn’t published any information on this.