Museo Renato Ratti del Barolo e dei Vini di Alba
Museum in the Monastero dell'Annunziata in La Morra on the life of Renato Ratti and the history of Barolo, with ethnographic objects and multimedia maps of the crus.
Have only individual sections read aloud
About the museum
The museum is dedicated to Renato Ratti, an innovator of Barolo who introduced the concept of cru, classified the vintages and presided over the consortium of Piedmontese wines. In the 1970s Ratti had set up an ethnographic museum in the old cellars of the Monastero dell'Annunziata, at Marcenasco, a hamlet of La Morra.
The monastery, used as a primary school until the 1970s, was restored in an operation costing over two million euros, financed by the municipality of La Morra, the Fondazione CRC and the Società Agricola Ratti, on the initiative of Pietro Ratti, Renato's son. The new route was inaugurated on 25 October 2025.
On the ground floor, accessed from the square, panels in Italian and English, documents, photographs, maps and videos from the documentary on Ratti tell his life together with the history of La Morra and the Langhe, with a section on the history of the monastery. In the old cellars, reached from the courtyard below, are objects from the original ethnographic museum and a multimedia section with a dynamic map of the crus and the brand marks of La Morra's wineries.
Highlights
- Life and work of Renato Ratti, an innovator of Barolo
- Objects from the ethnographic museum created in the 1970s
- Multimedia map of the crus of La Morra
- Old cellars of the Monastero dell'Annunziata
Permanent exhibition
- Museo Renato Ratti del Barolo e dei Vini di Alba – Route through the life of Renato Ratti and the history of La Morra and the Langhe, with the old cellars and a multimedia map of the crus.
- Operated by
- Società Agricola Ratti
- Visitors per year
- approx. 300
Admission & discounts
The museum hasn’t published any information on this.
Accessibility
- Wheelchair accessible: no information
- Elevator: no information
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The museum is listed as accessible to people with reduced mobility; the ground floor is accessed from the square, the cellars from the courtyard below. Dogs are admitted on a lead.
Kids & families
| Time needed | approx. 60 min |
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Getting there & parking
The museum hasn’t published any information on this.
Amenities & dining
The museum hasn’t published any information on this.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
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| Good to know | Booking online, by telephone (+39 0173 50185) or by email. Space is limited: the museum suits small groups of up to 10 people. Visits can be conducted in English; the panels are in Italian and English. Punctuality, comfortable shoes and clothing suited to the temperature of the cellars are recommended. |
