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Multimedia wine museum in the Falletti Castle in Barolo, in the heart of the Langhe, with 25 rooms devoted to wine culture.
From October 18, 2026
Photographic exhibition by Olga Cafiero with unpublished works arising from a residency in the Langhe: aerial shots, archive materials and experiments among the vine rows tell of the landscape and wine culture of Barolo. On view until at least the end of 2026.
WiMu opened on 13 September 2010 in the Falletti Castle in Barolo, a building of medieval origin owned by the Municipality. The route, designed by the stage designer François Confino, offers a symbolic, emotional and sensory immersion in the culture of wine and wine-making civilisation.
The visit passes through 25 rooms, each with a different theme, and descends from top to bottom. On the third floor the history of wine and the roots of the vine are presented; on the second floor, the relationship between wine and the arts, from the visual arts to literature, music, cinema and cuisine. The piano nobile (main floor) is devoted to the history of the castle and its famous residents, the Marchioness Giulia di Barolo and the patriot Silvio Pellico, and houses a library on the history of Barolo wine.
The visit ends in the cellars, where the great Barolo wines are tasted at the Enoteca Regionale (regional wine tasting room). The museum also offers events, guided tours and programmes for families and schools.
| Adults | €9 |
|---|---|
| Reduced | €7over 65s |
| Children & teens | €3free up to age 5 · Ages 6 to 14: €1 for the first child accompanied by at least one paying adult, €3 from the second child onwards; free up to age 5. |
| Seniors | €7Over 65s. |
| Visitors with disabilities | freeFree admission for people with disabilities. |
| Groups | €6 per personGroups of more than 12 people, with mandatory booking; schools €3. |
| Families | –Every second Sunday of the month: €18 for 2 adults and 1 child, €21 for 2 adults and 2 children, including Giocamuseo. |
| Four castles combined ticket | €24Not sold during seasonal closures. |
| Combined ticket WiMu + Museo Aula Picta | €15 |
| Group combo WiMu + museums of the castle of Magliano Alfieri | €10Open at weekends and on public holidays. |
Free admission also for holders of the Abbonamento Musei Piemonte e Valle d’Aosta and the Torino+Piemonte Card; parents of children under one year enter free with the “Nati con la cultura” cultural passport.
The museum describes itself as fully accessible with a pushchair and welcomes visitors using wheelchairs.
Great for kids & families
| Kids’ admission | free up to age 5 |
|---|
Junior audio guide, parents’ room, baby changing facilities, pushchair parking, downloadable family guide and special admission on every second Sunday of the month with Giocamuseo.
The museum hasn’t published any information on this.
Bookshop at the ticket office, free lockers and storage for helmets and backpacks; storage for small and medium-sized dogs and for bicycles (up to 10); relaxation area in the winter garden. Tastings at the Enoteca Regionale in the castle cellars.
The museum hasn’t published any information on this.
| Guided tours | yes |
|---|---|
| Audio guide | yes (IT, EN, FR, DE) |
| School programs | yes |
| Good to know | Audio guide for €3 (Italian, English, French, German) or €2 via smartphone; Junior audio guide for children. For schools, backpack storage and space for packed lunches are available by reservation. |
