Heineken Experience

About the museum

The brick building on the Stadhouderskade is the oldest surviving brewery of the Heineken group. Beer was brewed here from 1867 until 1988, when production moved to larger sites because capacity was too small. After part of the complex was demolished, a brewery reception and information center opened in the remaining buildings in 1991.

In 2001 the visitor center was given the name Heineken Experience. From October 2007 to November 2008 it was completely redesigned and reopened as an interactive exhibition spread over several floors; the redesign later won a Thea Award from the leisure industry. In 2026 the Heineken Experience celebrates 25 years under this name.

The tour leads through the historic brewing halls, explains the ingredients and the brewing process, and tells the story of the Heineken brewing family. Interactive stations, a ride in the “Brew U Ride” simulator and a beer-pouring lesson are part of it, as are tastings in the bar; visitors can optionally go up to the rooftop terrace. It is a brand exhibition run by the company and is open to adults only.

Highlights

• Historic brewery building from 1867
• Brewing process to smell, feel and touch
• “Brew U Ride” simulator
• Beer-pouring lesson and tasting in the bar
• Rooftop bar with views over Amsterdam (extra ticket)

Founded

1991

Operated by

Heineken

Admission & discounts

Standard ticket includes one beer. Buying online is recommended; tickets at the door are limited; non-refundable but can be rebooked. Contactless card payment only, no cash. ID is checked at the entrance. Discounted promotional prices applied for the anniversary in September 2026.

Accessibility

• Partially wheelchair accessible
• Elevator
• Accessible restroom: no information
• Accessible parking
• Service dogs welcome
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

Elevators or ramps to all floors; in the historic Brew Room, the lower level is reachable by stairs only. Loaner wheelchairs on site. The boats of the combination tours are not wheelchair-accessible. Two accessible parking spaces (Stadhouderskade 564 and Quelijnstraat 112) and a drop-off zone at the main entrance. Free audio guide with text and audio versions on your own smartphone. Flashing lights and sound effects on the tour. Participates in the Sunflower program for hidden disabilities; for visitors with limited mobility, the venue recommends Sun–Thu 10:30–14:00.

Kids & families

Not suitable for kidsRecommended for ages 18+

• Family tours & workshops: not available
• Activity booklet, scavenger hunt or kids’ audio guide: not available
• Playground / play area: not available
• Kids’ birthday parties: not available

Children and teens under 18 are not admitted; ages are checked at the entrance.

Getting there & parking

Bike parking available; about 15 minutes by bike from Central Station. Drop-off zone at the main entrance.

Amenities & dining

• Restaurant: not available
• Museum shop
• Coat check

Bar with tasting on the tour and rooftop bar (drinks and snacks). Heineken Flagship Store also accessible without a ticket. Free cloakroom for bags up to 32 × 25.5 × 49 cm.

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

Up to 1,400 guests.

Nine rooms for 18 to 500 people (including Koelschip, Moutzolder, Molenzolder, Brew Room, Best ’Dam Bar), up to 1,400 guests combined; meetings, product launches, corporate dinners and private parties. Contact: Heinekenexperience.events@heineken.com.

Plan your visit