Moco Museum

About the museum

The Moco Museum (the name stands for "Modern Contemporary") was founded in April 2016 by the Amsterdam gallerists Kim Logchies-Prins and Lionel Logchies as an independent, privately funded institution. The aim was to make modern and contemporary art accessible to a broad audience that tends to avoid traditional museums.

The museum is housed in the Villa Alsberg on the Museumplein, designed in 1904 by the architect Eduard Cuypers for the banker Siegmund Alsberg. It was the first private residence on the square and today stands between the Rijksmuseum and the Van Gogh Museum. Because the building is listed, the exhibition rooms are spread over several floors with narrow staircases; no elevator may be installed. The museum also has a sculpture garden.

The Moco became known above all for its Banksy show "Laugh Now," featuring authenticated works from private collections. It also shows icons of pop and street art such as Andy Warhol, Keith Haring, Jean-Michel Basquiat, and Yayoi Kusama, as well as digital and immersive installations, for example by Studio Irma. Following its success in Amsterdam, the brand opened further venues in Barcelona and London.

Highlights

• Banksy exhibition "Laugh Now" with Girl with Balloon, Flower Thrower, and the large-format Beanfield
• "Modern Masters" with works by Warhol, Basquiat, Haring, and Kusama
• Digital mirror and light rooms "Reflecting Forward" by Studio Irma
• Art Nouveau Villa Alsberg (1904) right on the Museumplein
• Sculpture garden (Moco Garden)

Permanent exhibitions

• Banksy: Laugh Now – Works by Banksy authenticated by Pest Control, from private collections, including Girl with Balloon, Flower Thrower, and the large painting Beanfield; the show is not authorized by the artist.
• Modern Masters – Works by Andy Warhol, Jean-Michel Basquiat, Keith Haring, and Yayoi Kusama as an overview of influential pop and street artists.
• Reflecting Forward – Studio Irma – Walk-in digital rooms with mirrors, light, and projections by Studio Irma, such as the "Diamond Matrix."

Founded

2016

Operated by

Moco Museum (privat)

Admission & discounts

Dynamic pricing by day and time slot; early and late time slots up to €5 cheaper, online up to 20% cheaper than at the ticket desk. The Museumkaart is not valid (private museum) but gives a 30% discount; no discount with an ICOM card in Amsterdam. The I amsterdam City Card and Stadspas are valid (reserve a time slot in advance). Discounts cannot be combined; no refunds.

Accessibility

• Wheelchair accessible: not available
• Elevator: not available
• Accessible restroom: no information
• Accessible parking: no information
• Service dogs welcome
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

Listed villa with many narrow staircases and no elevator (installation not permitted); not accessible for wheelchairs and mobility scooters. Registered assistance dogs in harness allowed. Air-conditioned.

Kids & families

Great for kids & families

• Stroller-friendly: not available

According to the museum, suitable for all ages. Children under 16 only when accompanied by an adult. Strollers do not fit through the stairwell but can be left in the garden by arrangement with staff.

Getting there & parking

Entrance at Honthorststraat 20 on the Museumplein, next to the Van Gogh Museum.

Amenities & dining

• Museum shop
• Lockers: not available

Museum shop (Moco Store) and garden. No luggage storage – the museum refers visitors to a luggage service on the Museumplein (about 125 m away).

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

Receptions, dinners, presentations, small concerts, and product launches amid the collection; up to about 500 guests depending on location and format (figure applies to all Moco venues).

Plan your visit