Museo Vivanco de la Cultura del Vino

About the museum

The Museo Vivanco de la Cultura del Vino opened in 2004 in Briones, next to the family winery, and was presented by King Juan Carlos I. It grew out of the commitment of the Vivanco family, who for more than half a century have gathered objects and artworks related to wine, a collection begun by Pedro Vivanco Paracuellos. It is now driven by the Fundación Vivanco, chaired by Santiago Vivanco.

The centre covers more than 4,000 m² and holds archaeological, ethnographic and artistic pieces that trace some 8,000 years of the history of wine: ancient vessels, presses, tools for the field and the cellar, and works by artists such as Picasso, Sorolla, Juan Gris, Warhol, Chillida, Barceló or Genovés. The permanent route is organised into thematic rooms on the origin of wine, the soils and the history of Rioja, and is complemented by audiovisual resources, a room for temporary exhibitions and the Jardín de Baco, an outdoor space with more than 220 grape varieties.

The Organización Mundial del Turismo recognised the foundation’s wine culture programme in 2007. The museum is part of Experiencias Vivanco, which also includes visits to the winery, tastings, a restaurant and events.

Highlights

• History of wine over some 8,000 years
• Archaeological and ethnographic pieces, presses and historical tools
• Works by Picasso, Sorolla, Juan Gris, Warhol, Chillida and Barceló
• Jardín de Baco with more than 220 grape varieties
• Accessible route, with a raised technical floor and information in braille
• Combined visits with the winery and wine tastings

Permanent exhibitions

• Exposición permanente – Route through some 8,000 years of wine history with archaeological, ethnographic and artistic pieces, from the origin of wine and soils to the development of Rioja.
• Jardín de Baco – Outdoor garden with more than 220 grape varieties from around the world, as a tribute to the vineyard and the fruit that gives rise to wine.

Founded

2004

Operated by

Fundación Vivanco

Admission & discounts

Tickets and visits are booked online on the website, where the current prices are listed. Options: free visit to the museum; guided museum visit with a tasting of two wines (1 hour 45 minutes); free museum visit with a guided winery visit and tasting (2 hours 45 minutes); and guided visit to the museum and winery (3 hours).

Accessibility

• Wheelchair accessible
• Elevator: no information
• Accessible restroom: no information
• Accessible parking: no information
• Service dogs welcome: no information
• Tactile models & exhibits
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

The museum presents itself as fully accessible, with a raised technical floor and information in braille.

Kids & families

The restaurant has a children’s menu.

Getting there & parking

The museum is next to the Carretera Nacional 232 (km 442), near Briones.

Amenities & dining

• Café
• Restaurant
• Museum shop

Panoramic restaurant and café (bookings: +34 941 322 340), gastrobar and “wine corner” with wines by the glass; wine shop with online sales. The restaurant opens on the same days as the museum; entry to the dining room from 13:30 to 15:30.

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events
• Weddings / ceremonies

Up to 200 guests.

Winery (up to 200 people), conference room (96), meeting room (15), restaurant, private dining rooms, terraces and viewpoints. Contact: eventos@vivancoculturadevino.es.

Plan your visit