The Sherry Gallery

About the museum

The Sherry Gallery is the museum dedicated to the wines of the Marco de Jerez and to Jerez brandy. It occupies the first two floors of the Palacio San Dionisio, on the Plaza de la Asunción in the heart of the historic centre. It opened in 2025 and is run by the company Centro Cultural Palacio de San Dionisio. The space covers more than 1,200 m².

The building was constructed in 1837 as a royal jail (Cárcel Real). During the economic boom of the 19th century it was bought by a Jerez winemaker, who turned it into a private residence; it later became known as the Palacio de la Condesa de Casares, a meeting place for Jerez society. Today it is a cultural centre, and the first two floors retain their original structure during their conversion into a museum.

The route through the rooms explains the origin and evolution of Jerez wine, the vineyards and their estates (pagos), production and ageing, cooperage, bottling, aromas, labels and brandy. It combines historical rigour, scientific outreach, audiovisual projections and tactile and sensory elements. The visit can be complemented with commented tastings of two or four wines, or with the long-aged VOS and VORS wines.

Highlights

• Themed rooms on vineyards and estates, winemaking, ageing, cooperage and bottling
• Interactive and sensory experiences: projections, aromas and the velo de flor (flor yeast veil)
• Room dedicated to Jerez brandy and historic labels
• Personalised audioguide with QR codes in all rooms
• Commented tastings of Marco de Jerez wines at the end of the route

Permanent exhibitions

• Viñas y pagos, elaboración y tonelería – Rooms on the Marco de Jerez vineyard landscape, the production and ageing of the wine, and the work of making the botas (large oak casks).
• Sala del Jerez, brandy y etiquetas – Rooms dedicated to Jerez wine and brandy, with historic bottles and digitised labels.
• Embotellado y aromas – Spaces on bottling and on the aromas that identify each type of Jerez wine.

Founded

2025

Operated by

Centro Cultural Palacio de San Dionisio S.L.U.

Admission & discounts

General admission includes the museum visit and the audioguide. It can be combined with a tasting of 2 or 4 wines, or of 2 VOS or VORS wines; tastings are for adults only and include a savoury nut snack. Residents of Jerez get 50% off general admission. Discounts apply per person and are selected when booking; gift cards are available. The website shows prices only in the booking system.

Accessibility

The museum hasn’t published any information on this.

Kids & families

• Family tours & workshops
• Hands-on stations

Educational workshops and activities for schools, families and the general public; children under 7 do not pay admission. Wine tastings are for adults only.

Getting there & parking

The palace is on the Plaza de la Asunción, next to the church of San Dionisio, in the historic centre of Jerez.

Amenities & dining

The museum hasn’t published any information on this.

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

Spaces for presentations, lectures, concerts, exhibitions and private celebrations: central courtyard, exhibition hall, auditorium and gardens.

Plan your visit