ASM Experience
Interactive museum of the ASM Clermont Auvergne rugby club at the Stade Marcel-Michelin, with a guided tour of the stadium, the changing rooms and the edge of the pitch.
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About the museum
The ASM Experience is the discovery space of ASM Clermont Auvergne, located at the Stade Marcel-Michelin in Clermont-Ferrand. It includes an interactive museum devoted to the rugby club and a stadium tour.
The fully guided tour reveals behind-the-scenes areas of the stadium: the stands, the players’ changing rooms, the entrance tunnel and access to the edge of the pitch. It also traces the history of the stadium, its development and a few anecdotes.
Highlights
- Guided tour of the Stade Marcel-Michelin
- Changing rooms of professional players and access to the pitch
- Interactive area devoted to the club
- Interactive museum with the “Tourisme & Handicap” label
- Founded
- 2016
- Operated by
- ASM Clermont Auvergne
Admission & discounts
The museum hasn’t published any information on this.
Accessibility
- Wheelchair accessible: no information
- Elevator: no information
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The ASM Experience interactive museum has received the state “Tourisme & Handicap” label.
Kids & families
The museum hasn’t published any information on this.
Getting there & parking
By public transit
Stade Marcel-Michelin
From the city centre, tram line A towards Champratel, stop Stade Marcel-Michelin (about 8 minutes). From Clermont-Ferrand station, bus B to the Stade Marcel-Michelin stop (about 8 minutes).
By car
Parking available
Parking is available near the stadium, on the surrounding streets and in the car park on Place du 1er Mai.
From the airport: bus line 20 towards Gerzat Champfleuri to the Musée d’Art Roger Quilliot stop, then tram line A towards La Pardieu to the Stade Marcel-Michelin stop (about 25 minutes). The website also mentions numerous cycle paths around the stadium.
Get directionsAmenities & dining
The museum hasn’t published any information on this.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes · approx. 1.5 hrs |
|---|---|
| Good to know | The stadium tour is fully guided and lasts about 1 hour 30 minutes. Group visits are by reservation only. |



