Audi's visitor center at the Neckarsulm plant with a free vehicle exhibition, changing historical special exhibitions, and factory tours.
From July 18, 2026
Concept cars and design studies from five decades of Audi history, including the Aztec, the first TT show car, the Steppenwolf, and the Nuvolari quattro. No end date has been announced.
From August 27, 2026
The show car from Audi's Formula 1 project gives an impression of the works team's technology and racing design.
The Audi Forum Neckarsulm is the visitor and customer center of AUDI AG at its Neckarsulm production site, where vehicle manufacturing began as early as 1906 with the NSU works. The complex was built in several phases: a customer service center was completed in 2002, a parking garage in 2003, and finally, in 2005, the forum building itself, designed by the Düsseldorf firm Beucker Maschlanka und Partner.
The glass building, about 100 meters long, with an aluminum facade and steel frame, alludes to the lightweight construction of Audi car bodies. Its three oval levels house the new-car handover area for customers picking up their cars, exhibition spaces, shops, the restaurant Nuvolari, and a conference area. Between its opening and 2014, nearly 1.8 million guests visited.
For visitors not buying a car, the main attraction is the freely accessible exhibitions: in addition to current models, the forum presents items from Audi and NSU history in changing special exhibitions – historic cars and motorcycles, race cars, and design studies. There are also paid factory tours through production as well as cultural and family events.
Admission is free.
| Children & teens | –Admission to the exhibitions is free for everyone. |
|---|---|
| Groups | –Groups are advised to register in advance. Factory tour for groups of up to 25 people €250, reduced (school students, university students, retirees) €180; children's tour (ages 7–12, max. 17 children) €100. |
| Factory tour “Faszination Produktion” (individual ticket, 60 minutes) | €10Reduced €5 for young people up to age 18, retirees, university students, and people with disabilities; children under 6 free. Online booking via the Audi ticket shop. |
| Guided tour of the Audi Forum | €5From €5; overview of the architecture, exhibitions, and brand history. |
The brand exhibition and special exhibitions are free of charge and require no registration; the Audi exclusive Studio (personalization consultation) is also free but requires registration by email. Only booked tours are subject to a fee.
According to Audi, the exhibitions, shops, dining, and event areas are step-free and accessible by wheelchair or with walking aids. Accessible factory tours depending on the format; for special requirements, an advance inquiry is recommended.
Great for kids & families
| Time needed | approx. 60 min |
|---|
Children's tours for groups with children aged 7 to 12, a free adventure rally (also for families and children's birthdays), children's activities and holiday programs on selected dates. All public areas are accessible with a stroller; baby changing room available.
Neckarsulm Mitte · 5-min walk
Stadtbahn (light rail) S41/S42 to Neckarsulm Mitte or train to Neckarsulm station, each about a 5-minute walk.
Parking available
Visitor parking lot at NSU-Straße 1: first 60 minutes free, then €2.50 per hour (max. €25 per day); free on Saturdays and with a purchase or meal of €7 or more. Coach parking directly in front of the building, 13 EV charging points.
A6 to exit Heilbronn/Neckarsulm (37), then follow the Audi signs. GPS: NSU-Straße 1 or NSU-Straße/intersection Hafenstraße. From Neckarsulm station by taxi.
Get directionsRestaurant Nuvolari (Mon–Fri 8:00–16:00, including a breakfast buffet), Audi Shop and Audi Tradition Shop. Free Wi-Fi.
Up to 204 guests.
Conference center with five combinable conference rooms, two creative rooms, and a screening room (up to 90 people); up to 204 people in total. Catering by the restaurant Nuvolari; factory tours can be booked as a supporting program.
Inquiries & details| Guided tours | yes · approx. 60 min |
|---|---|
| School programs | yes |
| Photography | Allowed for private purposes without permission; restrictions may apply at individual special exhibitions and events. |
| Good to know | Allow approx. 1–2 hours for the exhibition and shops, plus 1–1.5 hours for an experience tour. Factory tour "Faszination Produktion" is 60 minutes for individual visitors and 120 minutes for groups. Tours are in German by default, other languages on request; book via the Audi ticket shop or by phone. Sturdy, closed-toe shoes are mandatory for factory tours. Free educational tours for school classes from the region (every 14 days on Tuesdays, register 14 days in advance). |
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