STIHL Markenwelt

About the museum

The STIHL Markenwelt is the brand museum of the chainsaw manufacturer ANDREAS STIHL AG & Co. KG. It sits in the Waiblingen district of Neustadt on the bank of the Rems and opened in 2023.

The building comprises three levels with around 1,600 square metres of exhibition space. It tells the story of the company from its beginnings and the vision of founder Andreas Stihl to its rise to world market leader, and shows historical exhibits such as the STIHL Contra chainsaw from 1959. The exhibition concept has been honoured with the Red Dot Award and the Focus Open Award, among others.

Other areas are devoted to the products and their technology, to the forest with nature films and sensory stations, and to the sport of timber sports (STIHL TIMBERSPORTS). Many stations are designed to be touched and hands-on.

Highlights

• Historical exhibits, including the STIHL Contra from 1959
• Interactive stations on technology and products
• "Faszination Wald" knowledge platform with nature films
• Area on STIHL TIMBERSPORTS
• Café with terrace on the Rems and brand shop

Permanent exhibitions

• Vision & Geschichte – Historical exhibits and documents show how STIHL developed from its beginnings to world market leader.
• Produkte & Innovationen – A look inside the machines and interactive stations on technology and new developments.
• Faszination Wald – Nature films, various forest types and a touch-and-smell station make the forest experiential.

Founded

2023

Operated by

ANDREAS STIHL AG & Co. KG

Admission & discounts

Free admission also for media representatives and members of the Deutscher Museumsbund (German Museums Association), with proof. Concessions only with a valid ID. Tickets online or on site; regular tickets can be cancelled free of charge up to 2 days in advance.

Accessibility

• Wheelchair accessible
• Elevator: no information
• Accessible restroom: no information
• Accessible parking
• Service dogs welcome
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

All exhibition areas are accessible. Large parts of the exhibition are also suitable for deaf visitors; it is currently not suitable for blind and visually impaired visitors, and a special offer is planned for 2027.

Kids & families

Only partly suitable for kids

• Hands-on stations

The content suits school children from Year 4 onwards. Children under 14 may only come with parents or a supervising adult. Many stations are meant to be touched and tried out.

Getting there & parking

By car on the B 14 to Waiblingen-Mitte, then follow the signs to 'STIHL Werk 1'. The Remstal cycle path runs directly past the building.

Amenities & dining

• Café
• Museum shop

Café with regional specialities and a terrace on the Rems; STIHL brand shop (approx. 130 m²) on the ground floor. The café is also accessible without visiting the exhibition.

Events & venue rental

The museum hasn’t published any information on this.

Plan your visit