J-Museum
Juventus museum next to the Allianz Stadium in Turin, presenting the club’s history and trophies through memorabilia, technology and atmosphere; can also be combined with the stadium tour.
Have only individual sections read aloud
About the museum
The J-Museum is the museum of the Juventus club and stands next to the Allianz Stadium in Turin. The route traces the history of the club and its main successes through technology, memorabilia and atmosphere, and part of the collections has been donated or loaned by private collectors.
The museum can be visited independently and without a guide, at any time during opening hours, and is also open on match days. Alternatively, the visit can be combined with the Museum & Stadium Tour, a guided route that takes visitors into the stadium’s private areas, such as the dressing room and the press area. An exclusive tour with a dedicated guide is also available, in which visitors can touch objects that are part of the club’s history.
Highlights
- The club’s history and successes told through memorabilia and technology
- Collections partly donated or loaned by collectors
- Museum & Stadium Tour including the dressing room and press area
- Exclusive tour with objects to touch
- Independent visit, including on match days
Permanent exhibition
- Il museo della Juventus – Route through the club’s history and successes, with memorabilia, technology and atmospheric reconstructions.
- Founded
- 2012
- Operated by
- Juventus Football Club
- Director
- Paolo Garimberti
- Visitors per year
- approx. 46,233
Admission & discounts
| Adults | €15 |
|---|---|
| Reduced | €12under-14s, Juventus members, Official Fan Club members, groups of at least 25 people and people with disabilities (the last two categories only at the ticket office) |
| Children & teens | €12free up to age 4 · Free admission for children under 5, only at the ticket office; under-14s pay €12. |
| Visitors with disabilities | €12Free admission for visitors with a Disability Card; €12 for other people with disabilities, only at the ticket office. |
| Groups (25+ people) | €12 per personGroups of at least 25 people, only at the ticket office. |
| Museum & Stadium Tour (online) | €29From €30 at the ticket office; under-14s and Juventus members €24 online and €25 at the ticket office. |
All prices are shown “from” and may vary; tickets are bought online through a virtual queue system.
Accessibility
- Wheelchair accessible
- Elevator: no information
- Accessible restroom: no information
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The museum is free of architectural barriers and can be visited entirely by people in wheelchairs or with permanent or temporary mobility difficulties. The Stadium Tour is not suitable for those who cannot walk, because of the long routes, ramps and stairs; twice a month adapted tours are organised on request (juventus.museum@juventus.com). Strollers are not admitted on the Stadium Tour.
Kids & families
The museum hasn’t published any information on this.
Getting there & parking
The museum hasn’t published any information on this.
Amenities & dining
The museum hasn’t published any information on this.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
|---|---|
| Audio guide | yes (IT, EN, FR, ES, DE) |
| Good to know | Guided tours are conducted in Italian; a paid audio guide, subject to availability, can be requested at the ticket office in English, French, Spanish and German. The visit to the museum and stadium lasts up to two hours. Small pets are admitted only in a carrier. |
