Museo a cielo aperto dell'architettura moderna
Outdoor route of about 2 km along via Jervis in Ivrea, with seven information stations on the Olivetti buildings, a UNESCO World Heritage Site since 2018.
Have only individual sections read aloud
About the museum
The open-air museum of modern architecture in Ivrea runs along a route of about two kilometres covering via Jervis and nearby areas, where the most representative buildings of Olivetti culture stand. Along the public footpaths that link the buildings there are seven thematic information stations, well integrated into the urban fabric, which together form a possible itinerary.
The themes illustrated concern Olivetti’s commitment to architecture, town planning, industrial design and advertising graphics, and the cultural contexts in which these developments took place. The history of the works begins in 1898 with the Fabbrica dei Mattoni Rossi (Red Brick Factory) wanted by Camillo Olivetti; from 1934 Luigi Figini and Gino Pollini introduced large glazed surfaces and reinforced concrete, and the expansion continued until 1958. Since 2018 the “città industriale del XX secolo” of Ivrea has been on the UNESCO World Heritage List.
The route is now part of the itinerary “Ivrea Città Industriale del XX secolo”. The starting point is the UNESCO Visitor Centre, in the Portineria del Pino of the Officine ICO (via Jervis 11), with maps, a model and original Olivetti objects, from typewriters to the first desktop computers.
Highlights
- Seven information stations along via Jervis
- Buildings of the Officine ICO and the rationalism of Figini and Pollini
- Fabbrica dei Mattoni Rossi of 1898
- UNESCO Visitor Centre in the Portineria del Pino
- Itinerary of the industrial city of Ivrea, UNESCO heritage since 2018
Permanent exhibition
- Percorso MaAM lungo via Jervis – Outdoor itinerary of about 2 km with seven information stations on Olivetti’s buildings and on its social and urban project.
- Founded
- 2001
- Operated by
- Comune di Ivrea
Admission & discounts
Admission is free.
The route runs on public roads and footpaths, and the UNESCO Visitor Centre has free admission. Guided tours (for example the Welcome Tour by Turismo Torino) are paid.
Accessibility
The museum hasn’t published any information on this.
Kids & families
The museum hasn’t published any information on this.
Getting there & parking
By public transit
Ivrea can be reached by train from Turin; the station is within easy walking distance of both the historic centre and via Jervis. On the Ivrea–Aosta line electrification works are under way until 31 December 2026, with some services replaced by buses.
By car from the A5 Turin–Aosta motorway, exit Ivrea.
Get directionsAmenities & dining
The museum hasn’t published any information on this.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
|---|---|
| Good to know | The route can be followed independently, using the seven information stations; at weekends guided tours are scheduled from the Visitor Centre. |
