Museo Lavazza

About the museum

The Museo Lavazza is located in the Nuvola Lavazza, the complex designed by Cino Zucchi between Corso Palermo and Via Ancona, which houses the company headquarters and an events space. The route tells the story of over one hundred and twenty years of the company, which began with Luigi Lavazza’s first grocery shop, and of the coffee supply chain, through sounds, images and aromas.

The visit is organised into five thematic areas: Casa Lavazza, dedicated to the family and the company’s milestones (with an area on its links to sport); La Fabbrica, on production processes from plantation to roasting; La Piazza, which celebrates the coffee ritual through icons such as the espresso, the small cup and the Carmencita coffee pot; L’Atelier; and L’Universo. Every visitor receives the Lavazza Cup at the ticket office, an interactive cup that activates the installations and lets you explore the content in more depth.

In 2014 excavations for the Nuvola uncovered the remains of an early Christian basilica from the 4th and 5th centuries AD, with an archaeological area of about 1,600 m² integrated into the architectural project, which may be the church of San Secondo martire. Guided visits with archaeologists take place here. The Archivio storico Lavazza, which can be consulted for study and research, holds documents, everyday objects and artworks and designs commissioned by the company.

Highlights

• Multisensory route in five areas with the interactive Lavazza Cup
• Casa Lavazza: over 120 years of company history
• La Fabbrica: from plantation to cup
• Archaeological area with an early Christian basilica from the 4th and 5th centuries
• Archivio storico Lavazza

Permanent exhibitions

• Percorso museale in cinque aree tematiche – Casa Lavazza, La Fabbrica, La Piazza, L’Atelier and L’Universo, with multisensory installations on the history of the company and of coffee.
• Area archeologica della basilica paleocristiana – Remains of a basilica from the 4th and 5th centuries AD, discovered in 2014, with 3D models and finds from the excavations.

Operated by

Lavazza Eventi S.r.l.

Visitors per year

approx. 71,000

Admission & discounts

Free admission for holders of the Abbonamento Musei Regione Piemonte and the Torino+Piemonte Card, two teachers per school group, tourist guides, registered journalists and ICOM members. ACI members are entitled to a discount.

Accessibility

• Wheelchair accessible
• Elevator: no information
• Accessible restroom: no information
• Accessible parking: no information
• Service dogs welcome
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

All areas of the museum are easily accessible to visitors with mobility impairments. No braille content is available. The project “Il Museo è Aperto” aims to make the experience accessible and inclusive.

Kids & families

Great for kids & families

• Family tours & workshops
• Hands-on stations

Educational workshops and events for families and children, such as the “Domeniche in famiglia” (family Sundays); interactive route with the Lavazza Cup.

Getting there & parking

By taxi from Caselle airport about 30 minutes; from Porta Susa and Porta Nuova about 15 minutes.

Amenities & dining

• Museum shop
• Coat check
• Lockers

The Lavazza Store at the start and end of the visit offers products and publications for children. Bulky backpacks must be left in the lockers in the reception area. Food and drink may not be brought into or consumed in the museum area.

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

La Centrale (1,400 m² with foyer, convention hall, two lecture rooms and terrace), La Piazza and other spaces of the Nuvola Lavazza for corporate and private events.

Plan your visit