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Museo nazionale Collezione Salce in Treviso
Photo: Fliv · CC BY-SA 4.0 · Wikimedia Commons

Museo nazionale Collezione Salce

State museum with the largest Italian collection of advertising posters, shown in rotation in two venues in central Treviso.

Opening hoursAdmission €10 Wheelchair accessible

About the museum

The collection grew out of the passion of Ferdinando Salce, known as Nando (1877–1962), an accountant from Treviso who in 1895 bought his first poster, “Incandescenza a gas brevetto Auer” (Auer gas mantle) by Giovanni Maria Mataloni. Salce gathered about 25,000 pieces, kept in the attic of his house in piazza Mazzini, and by will of 26 April 1962 left them to the Italian State.

For decades the collection had no exhibition venue of its own and was promoted mainly by the Comune di Treviso through temporary exhibitions. In 2014 the Ministry established the Museo nazionale Collezione Salce, which opened to the public in May 2017 in the San Gaetano complex. From December 2019 management has been the responsibility of the Direzione regionale Musei nazionali Veneto.

Following later acquisitions the collection now numbers about 50,000 posters and bills and is the largest Italian collection of advertising graphics. In 2021 a second venue was inaugurated, in the Santa Margherita complex, which houses exhibition and conservation spaces and an immersive multimedia installation.

The museum has no permanent display. For scientific and conservation reasons, the materials are presented in rotation in themed exhibitions in the two venues, which are close to each other in the historic centre.

Highlights

  • About 50,000 posters and bills, the largest Italian collection of advertising graphics
  • Original core of about 25,000 posters gathered by Nando Salce
  • Two venues in central Treviso: San Gaetano and Santa Margherita
  • Immersive multimedia installation at Santa Margherita
Founded
2014
Operated by
Ministero della Cultura – Direzione regionale Musei nazionali Veneto
Director
Elisabetta Pasqualin

Admission & discounts

Adults€10
Reduced€6holders of cards from the Treviso area, and on special occasions
Children & teensfreefree up to age 17 · Free admission for under-18s (under 12 with an adult).
Visitors with disabilitiesfreecompanion free · Free admission for people with disabilities and a family member or companion.
Students & apprentices–Free admission for students and teachers of certain university courses, academies and upper secondary schools, on presentation of documents.
Groups–Groups of EU students admitted free with booking. On the first Sundays of the month no groups or bookings are admitted.
Reduced rate for EU citizens aged 18 to 25€2On presentation of ID.
Reduced rate with the Tessera Dopolavoro Ferroviario€5One admission to each venue, valid for three months.
Reduced rate for members of the association “Fumetti in Treviso”€3With membership card.

Free admission: First Sundays of the month and other free days provided by the Ministry of Culture (no bookings and no group access).

Single ticket valid for both venues. Free admission, on presentation of ID, also for non-EU citizens subject to reciprocity, EU tourist guides and interpreters, staff of the Ministry of Culture and ICOM members, accredited journalists, teachers and volunteers of cultural associations. Tickets can be bought with the Musei italiani app or on museiitaliani.it.

Accessibility

  • Wheelchair accessible
  • Elevator: no information
  • Accessible restroom: no information
  • Accessible parking: no information
  • Service dogs welcome: no information
  • Tactile models & exhibits: no information
  • Sign language tours: no information
  • Easy-to-read materials: no information
  • Audio description: no information

The site indicates access for people with disabilities. Details on lifts and accessible services are not published.

Kids & families

The museum hasn’t published any information on this.

Getting there & parking

The museum hasn’t published any information on this.

Amenities & dining

The museum hasn’t published any information on this.

Events & venue rental

The museum hasn’t published any information on this.

Plan your visit

Guided toursyes
School programsyes
Good to knowInformation on guided tours at drm-ven.collezionesalce@cultura.gov.it. School classes can arrange activities even on days when the museum is closed to the public.

Museums nearby

Also listed under

Museo nazionale Collezione SalceOpening hoursAdmission €10

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