Steiff Museum

About the museum

Steiff's roots go back to 1880, when Margarete Steiff began making stuffed animals in Giengen an der Brenz; this grew into the world-famous maker of the teddy bear. The company set up its first company museum in 1980 in a factory hall on the plant grounds.

For the company's 125th anniversary, a dedicated new building was constructed to plans by the Zurich firm Andreas Ramseier + Associates, with scenography by the agency Milla & Partner. It opened in June 2005 under the name "Die Welt von Steiff" (The World of Steiff). Across around 2,400 square meters on three levels, the characters Knopf and Frieda guide visitors through animated themed worlds that begin in Margarete Steiff's sewing room.

In addition to the family-oriented displays, a historic section shows rare pieces from more than 140 years of product history. In the live production area, visitors can watch Steiff animals being made by hand. Other crowd-pleasers include the giant animal world with life-size plush animals and a 15-meter walk-in snake slide. A museum shop, factory outlet, bistro, and conference area round out the offering.

Highlights

• Around 3,000 teddy bears in animated themed worlds
• Historic section with rare Steiff pieces
• Live production: Steiff animals made by hand
• Giant animal world with life-size plush animals to touch
• 15-meter Steiff snake slide

Permanent exhibitions

• Erlebniswelt mit Knopf und Frieda – Animated stations for all the senses lead visitors through the history of the brand on a search for around 3,000 teddy bears.
• Historischer Bereich – Selected Steiff animals, many of them rare today, from more than 140 years of product history.
• Schaufertigung – Steiff animals are made by hand using traditional methods right before visitors' eyes.

Founded

2005

Operated by

Margarete Steiff GmbH

Admission & discounts

Online tickets are cheaper (adults €11 online, €12 at the ticket desk). Free for children up to 5 and Steiff Club members. Parking fee €2 per hour.

Accessibility

• Wheelchair accessible
• Elevator: no information
• Accessible restroom: no information
• Accessible parking: no information
• Service dogs welcome: no information
• Tactile models & exhibits: no information
• Sign language tours: no information
• Easy-to-read materials: no information
• Audio description: no information

According to the museum, accessible. Animals are not allowed; it is not stated whether assistance dogs are exempt.

Kids & families

Great for kids & families

• Family tours & workshops
• Hands-on stations
• Kids’ birthday parties

Experience worlds featuring the characters Knopf and Frieda, petting zoo with life-size plush animals and a walk-through snake; live production demonstrations. Children under 14 only when accompanied by adults. Birthday parties for ages 6 and up (max. 8 children, about 2 hrs., with quiz and crafts) Tue–Sun on request.

Getting there & parking

A7, exit Giengen/Herbrechtingen, then follow the signs with the teddy bear head.

Amenities & dining

• Café
• Museum shop

Bistro Knopf in the museum (also lunch); Steiff Museums Shop and Factory Outlet (Fri–Sun).

Events & venue rental

• Spaces for rent
• Private parties
• Corporate events

Communication center in the museum with conference technology for meetings, business gatherings, and private celebrations.

Plan your visit