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Museo del Giocattolo

Museum in Bra with over a thousand toys from the late 19th century to the 1940s–1960s, visited with a guide on Sundays.

Opening hoursAdmission €5
Website Directions

About the museum

The Museo del Giocattolo in Bra grew out of the collection “Quasi per gioco” assembled by the antiques dealer Michele Chiesa from Bra, who began collecting toys almost for fun and, with the help of his son Giovanni, put together over thirty years one of the most important toy collections in Piedmont. The collection was entrusted to the Comune di Bra and is housed on the top floor of the Centro Culturale Polifunzionale “G. Arpino”.

The collection contains over a thousand objects, industrial, handcrafted and popular, dating from the late 19th century to the 1940s–1960s, many of them unique. The route is organised in themed rooms: early childhood; games for girls, with bisque and Lenci dolls; games for boys, with toy soldiers; tin toys; table football and pinball; school, with period desks and exercise books; active games with tricycles, pedal cars and aeroplanes; and toy theatres with puppets, marionettes and historical comic strips.

The objects cannot be handled freely, so visits are always guided. The museum also has a workshop room for educational activities.

Highlights

  • Over a thousand toys from the late 19th to the 20th century
  • Bisque and Lenci dolls
  • Children’s replica of Fangio’s Ferrari Indianapolis, produced from 1957
  • Aeroplane converted into a pedal-powered plane
  • Toy theatres, puppets and marionettes

Permanent exhibition

  • Collezione «Quasi per gioco» – More than a thousand toys and childhood objects in themed rooms, from dolls to toy theatres.
Operated by
Comune di Bra
Visitors per year
approx. 2,684

Admission & discounts

Adults€5
Children & teensfreefree up to age 11 · Free admission for children under 12.
Visitors with disabilitiesfreecompanion free · Free admission for people with disabilities accompanied by a family member or another companion.
Groups–Guided tours for groups and educational activities for schools are available by booking, at least one week in advance.
Combined ticket for the Musei Civici (Palazzo Traversa, Museo Craveri, Museo del Giocattolo)€10Valid for 12 months from first use; on sale at the museums and at the Tourist Office during opening hours.

Free admission: 15 August

Free admission also for residents of Bra, holders of the Family Card 6G, members of the Associazione Amici dei Musei di Bra and holders of the Abbonamento Musei Piemonte.

Accessibility

The museum hasn’t published any information on this.

Kids & families

Great for kids & families

Kids’ admissionfree up to age 11
  • Family tours & workshops
  • Hands-on stations: not available

On Sundays the museum is open to families, with guided tours also designed for children; a workshop room is available for educational activities by booking.

Getting there & parking

The museum hasn’t published any information on this.

Amenities & dining

The museum hasn’t published any information on this.

Events & venue rental

The museum hasn’t published any information on this.

Plan your visit

Guided toursyes · approx. 60 min
School programsyes
Good to knowVisits are always guided. Groups and schools book at least one week in advance.

Museums nearby

Also listed under

Museo del GiocattoloOpening hoursAdmission €5
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