Museo del Vino Pagos del Rey
Toro wine museum in a former cooperative in Morales de Toro, with the original fermentation tanks, an exhibition garden, a barrel room and virtual reality.
Have only individual sections read aloud
About the museum
The museum opened in 2014 alongside the Pagos del Rey winery in Morales de Toro, a brand of the Félix Solís Avantis group. It occupies the production hall of the former Cooperativa Virgen de las Viñas, a building from 1964 with a distinctive roof that has been preserved. On the ground floor, the 28 original fermentation tanks remain and form part of the exhibition.
The museum has around 1,000 m² of indoor space with exhibits, reproductions, audiovisual displays and interactive screens, and more than 2,000 m² of garden where the largest pieces are displayed, such as beam and cage presses, harvest carts and a delivery truck. The route takes you inside the tanks, past a viewing point over the ageing room with around 2,500 barrels, and through a virtual reality experience about the history of Toro wine. The visit ends with a tasting in the museum shop.
Highlights
- The 28 original fermentation tanks of the former cooperative, which can be visited from inside
- Viewing point over the ageing room with around 2,500 barrels
- Virtual reality experience on the history of Toro wine
- Exhibition garden of more than 2,000 m² with presses and winemaking machinery
- Wine and tapas tasting included in the admission
Permanent exhibition
- Exposición permanente del museo – Route through the cooperative's fermentation tanks, the ageing room, the history of Toro wine with virtual reality, and the garden with winemaking machinery.
- Founded
- 2014
- Operated by
- Pagos del Rey S.L.
Admission & discounts
| Adults | €6 |
|---|---|
| Reduced | €5Young people with a student card, people aged 65 and over and pensioners, people with disabilities, and unemployed people |
| Children & teens | freefree up to age 9 · Free admission for children under 10 accompanied by an adult. |
| Groups (10+ people) | –Groups of 10 or more people pay the reduced rate. |
| Guided visit with virtual reality experience | €12Reduced rate: €10. Includes wine and tapas tasting. |
Self-guided admission costs €6 (reduced: €5) and includes a wine and tapas tasting. Reductions cannot be combined. Other options on request.
Accessibility
The museum hasn’t published any information on this.
Kids & families
Great for kids & families
| Kids’ admission | free up to age 9 |
|---|
- Family tours & workshops
- Activity booklet, scavenger hunt or kids’ audio guide
Interactive treasure hunt “Marco Topo en el Museo del Vino”, requested at reception and played on a mobile phone; children's harvest workshops and a school programme with workshops in autumn, winter and spring.
Getting there & parking
The museum hasn’t published any information on this.
Amenities & dining
- Museum shop
Shop with wines and food products, tasting area and outdoor terrace. The website mentions Wi-Fi only for the multipurpose event room.
Events & venue rental
- Spaces for rent
- Corporate events
Up to 200 guests.
Multipurpose room for meetings and presentations, with capacity for 200 people, Wi-Fi, audiovisual equipment, furniture and an industrial kitchen for cocktails.
Inquiries & detailsPlan your visit
| Guided tours | yes |
|---|---|
| School programs | yes |
| Good to know | Guided visits every day at 11:30 and 16:30, with a minimum of 5 people per group and subject to availability. Online booking is recommended. |
