Museo Carpano

About the museum

The museum traces the history of Turin vermouth from 1786, the year in which Benedetto Carpano developed and patented the drink in his shop in Piazza Castello, Turin. The account runs up to today’s production, now entrusted to the Branca distilleries in Milan.

The exhibition is on the first floor of the Eataly store in Turin Lingotto, in the rooms of the former archive of the factory’s documents. Many objects found in the plant are on display, along with evidence of vermouth’s use from the 19th century onwards.

An important part of the route is devoted to advertising: Armando Testa’s post-war posters show the “Re Vermouth” (“King Vermouth”) alongside figures from the Savoy period, such as Cavour and Victor Emmanuel II. The visit ends with six scent stations (olfattori), each with one of the main herbs used in vermouth recipes.

Highlights

• Route beginning in 1786 and with Benedetto Carpano
• Objects and documents found in the factory
• Post-war advertising posters by Armando Testa
• Six scent stations with vermouth herbs

Permanent exhibition

• Percorso del Museo Carpano – From the 1786 shop in Piazza Castello to today’s production: factory objects, historic advertising and six scent stations with vermouth herbs.

Admission & discounts

Admission is free.

Admission to the museum is free.

Accessibility

The museum hasn’t published any information on this.

Kids & families

The museum hasn’t published any information on this.

Getting there & parking

The museum entrance is inside Eataly Lingotto, Via Nizza 230, on the first floor.

Amenities & dining

• Museum shop

The museum is part of the Eataly food and wine centre, which has a shop and restaurants.

Events & venue rental

The museum hasn’t published any information on this.

Plan your visit