Museo internazionale dell'etichetta del vino
Museum with more than 90,000 wine labels from all over the world, housed in the caves of the Santa Caterina monastery in Cupramontana.
Have only individual sections read aloud
About the museum
The museum grew out of the passion of Franco Rossi, municipal surveyor of Cupramontana, who was the first to remove labels from wine bottles in order to collect them, and soon began receiving them from all over the world. In 1987, thanks to an idea and the support of the Jesi art critic Armando Ginesi, the collection became public: it was housed in Palazzo Leoni until 2016 and then moved to the MIG – Musei in Grotta. Today the municipality owns more than 90,000 labels from Italy and around the world.
The MIG occupies the basement floor of the former Benedictine monastery of Santa Maria Maddalena, later merged with that of Santa Caterina and Margherita, in a labyrinth of tunnels and caves carved into the sandstone. The first room illustrates the history of the label with the oldest examples; the second collects labels from the various continents; further rooms show European labels, labels grouped by theme (historical events, anniversaries, famous people) and artists' sketches inspired by wine and by Verdicchio.
The route also includes the room of the Premio Nazionale Etichetta d'Oro (National Golden Label Award), the history of the Sagra dell'Uva (grape festival) with a large antique wine press, and the “Strada del Gusto” (Taste Route), a visual and olfactory itinerary through the land where the wines are produced, which ends with a tasting at the municipal wine bar EnoCupra.
Highlights
- More than 90,000 wine labels from all over the world
- Artists' sketches inspired by wine and by Verdicchio
- Room of the Premio Nazionale Etichetta d'Oro
- Antique wine press and history of the Sagra dell'Uva
- Olfactory “Strada del Gusto” route with tasting at EnoCupra
Permanent exhibition
- Museo internazionale dell'etichetta del vino – Wine labels from around the world, artists' sketches, the Premio Etichetta d'Oro room and the “Strada del Gusto” route.
- Founded
- 1987
- Operated by
- Comune di Cupramontana
- Visitors per year
- approx. 1,600
Admission & discounts
| Adults | €2 |
|---|---|
| Reduced | €1Holders of the CupraCard and groups of more than 9 people |
| Children & teens | freeFree admission for children; the website does not state an age limit |
| Groups (10+ people) | €1 per personGroups of more than 9 people |
Free admission for children and residents.
Accessibility
- Wheelchair accessible
- Elevator
- Accessible restroom
- Accessible parking: no information
- Service dogs welcome: no information
- Tactile models & exhibits: no information
- Sign language tours: no information
- Easy-to-read materials: no information
- Audio description: no information
The entire exhibition route is on a single level and is served by a lift; the museum has accessible toilets. It is easy to reach on foot and by car.
Kids & families
The museum hasn’t published any information on this.
Getting there & parking
By public transit
The nearest stations are Jesi (about 20 minutes by car) and Castelplanio-Cupramontana (about 15 minutes by car); Cupramontana can also be reached by bus from both (information at atmaancona.it).
By car from the A14 motorway, take the Ancona Nord exit, then the SS76 towards Rome as far as the Cupramontana exit.
Get directionsAmenities & dining
The MIG complex houses the municipal wine bar EnoCupra, where local wines can be tasted.
Events & venue rental
- Spaces for rent
- Weddings / ceremonies
The museum offers the “Nozze al museo” (weddings at the museum) formula for weddings held inside its rooms.
Plan your visit
| Guided tours | yes |
|---|---|
| Audio guide | yes (IT) |
| Photography | Photographs of the museum and scans of the labels are available for research and study purposes. |
| Good to know | Free audio guide to download to your smartphone. Food and wine itineraries and guided tours are described on the museum's website. |
