
Museo Officine Benelli
Museum of Benelli and MotoBi motorcycles in part of the former factory in Pesaro, with about 150 motorcycles on display and a section on motorcycles made in the Marche region.
Have only individual sections read aloud
About the museum
The Museo Officine Benelli occupies about 1,000 square metres of the old Benelli factory at viale Mameli 22 in Pesaro, described as the last example of industrial archaeology left in the city. The museum is run by members of an enthusiasts’ club, who tell the story of the six Benelli brothers and of the motorcycle company from Pesaro.
The route displays about 150 motorcycles on permanent exhibition. The room dedicated to Tonino Benelli holds photographs, trophies and engines; the room named after Giuseppe Benelli houses the first models and pre-war bikes, including the De Dion Bouton tricycle, the first motorcycle to arrive in Pesaro in 1897, and two rare Molaroni motorcycles from the 1920s. A second room presents the Leoncino models, a symbol of the company’s revival after the war, and the four- and six-cylinder motorcycles of the 1970s.
On a wooden mezzanine of about 250 square metres are displayed all the MotoBi models from 1950 to 1970, the Benelli and MotoBi mopeds of the 1960s, and racing motorcycles from makers such as MBA, Morbidelli, Piovaticci and Sanvenero. The complex also includes a reception, a bookshop, a conference room and an audio-visual room, and it is used as a cultural centre and restoration school.
Highlights
- De Dion Bouton tricycle of 1897, the first motorcycle to arrive in Pesaro
- Pre-war Benelli motorcycles and two rare Molaroni from the 1920s
- Leoncino models from the post-war period
- Four- and six-cylinder motorcycles from the 1970s
- All MotoBi models from 1950 to 1970 and racing motorcycles from Marche makers
Permanent exhibition
- Collezione permanente Benelli e MotoBi – About 150 Benelli, MotoBi and Marche-made motorcycles, with rooms dedicated to Tonino and Giuseppe Benelli and a section of mopeds and racing motorcycles.
- Visitors per year
- approx. 6,000
Admission & discounts
| Adults | €5 |
|---|---|
| Reduced | €3holders of the Card Pesaro Cult |
| Groups | –Guided tours for groups on request, including on Sundays. |
Accessibility
The museum hasn’t published any information on this.
Kids & families
The museum hasn’t published any information on this.
Getting there & parking
The museum hasn’t published any information on this.
Amenities & dining
- Museum shop
There is a bookshop on site.
Events & venue rental
The museum hasn’t published any information on this.
Plan your visit
| Guided tours | yes |
|---|---|
| Good to know | Guided tours for groups take place on request, including on Sundays. A virtual tour of the museum is available on the website. |


